North Florida PRSA Calendar Events RSS Feed

The Gator Bowl: Jacksonville Scores Again!

Thu, 18 Mar 2010 15:30:00 GMT

The Gator Bowl: Jacksonville Scores Again!
Start Date: 18-Mar-10 11:30 AM
End Time: 18-Mar-10 1:00 PM
Location: UNF University Center, Jacksonville, FL 32207
Speaker: Erik Dellenback

Event Details:

College football coaching legend Bobby Bowden entered retirement—and the record books—at the 2010 Konica Minolta Gator Bowl in Jacksonville. While FSU players showed up to give Bowden a 33-21 victory over West Virginia New Year’s Day, the media showed up, too, in record numbers. So did plenty of viewers around the nation and world, watching Bowden’s team and Northeast Florida perform.

Join your PRSA North Florida Chapter as the Gator Bowl Association’s VP and Chief Marketing Officer, Erik Dellenback, shares how his team handled the media crush and planned to maximize coverage of the game, one of the oldest post-season invitational bowl games. You’ll also learn how their efforts will help in maintaining or gaining a big-name sponsor and TV contract, and how the Gator stacks up against “the Big Four” BCS games (Orange, Sugar, Fiesta and Rose).

UNF University Center

12000 Alumni Drive

Jacksonville, FL 32207

A Media Extravaganza: Media Coaching and Pitching

Thu, 25 Mar 2010 20:00:00 GMT

A Media Extravaganza: Media Coaching and Pitching
Start Date: 25-Mar-10 4:00 PM
End Time: 25-Mar-10 6:00 PM
Location: On Ideas Advertising Agency, Jacksonville, FL 32202
Speaker: Joanne Gage, APR

Event Details:

As media experts, it is the PR professionals’ job to understand how to speak with and work with journalists and reporters. It is not only important that we understand this information, but that we know how to properly convey it to our CEO or corporate spokesperson. Yet, what are the best strategies to coach our CEO, spokesperson and ourselves?

Come and hear from Joanne Gage on how to not only prep your CEO, but to train yourself on the proper tools to developing relationships with the media, conducting an interview and so much more! The seminar will also include a presentation from Channel 4 Reporter, Ayesha Faines on how best to pitch! Come and hear it straight from the reporter’s mouth what they are looking for in your pitch, press release and more!

This is going to be a Media Extravaganza that you will NOT want to miss.

On Ideas Advertising Agency

6 East Bay Street

Jacksonville, FL 32202