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<pubDate>Fri, 19 Mar 2010 01:28:57 GMT</pubDate>
		<item>

			<category>Events</category>

			<link>http://www.nfprsa.org/en/cev/44</link>

			<title>A Media Extravaganza: Media Coaching and Pitching</title>

			<description>&lt;div class=&quot;vevent&quot;&gt;
&lt;a class=&quot;url&quot; href=&quot;http://www.nfprsa.org/en/cev/44&quot;&gt;
&lt;span class=&quot;summary&quot;&gt;A Media Extravaganza: Media Coaching and Pitching&lt;/span&gt;
&lt;/a&gt;&lt;br/&gt;
&lt;span class=&quot;tdtstart&quot;&gt;Start Date:&lt;/span&gt; &lt;abbr class=&quot;dtstart&quot; title=&quot;20100325T200000Z&quot;&gt;25-Mar-10 4:00 PM&lt;/abbr&gt;
&lt;br/&gt;
&lt;span class=&quot;tdtend&quot;&gt;End Time:&lt;/span&gt; 
&lt;abbr class=&quot;dtend&quot; title=&quot;20100325T220000Z&quot;&gt;25-Mar-10 6:00 PM&lt;/abbr&gt;
&lt;br/&gt;
&lt;span class=&quot;tlocation&quot;&gt;Location:&lt;/span&gt; &lt;span class=&quot;location&quot;&gt;
On Ideas, Jacksonville, FL 32202&lt;/span&gt;
&lt;br/&gt;
&lt;span class=&quot;tspeaker&quot;&gt;Speaker:&lt;/span&gt; &lt;span class=&quot;speaker&quot;&gt;Joanne Gage, APR&lt;/span&gt;&lt;br&gt;
&lt;br/&gt;
&lt;span class=&quot;tdescription&quot;&gt;Event Details:&lt;/span&gt; &lt;div class=&quot;description&quot;&gt;&lt;div style=&quot;line-height: normal&quot;&gt;&lt;span style=&quot;color: black&quot;&gt;&lt;span style=&quot;font-family: Calibri&quot;&gt;&lt;span style=&quot;color: black&quot;&gt;
&lt;div style=&quot;display: inline&quot; id=&quot;pastedDivNode&quot; name=&quot;pastedNode&quot;&gt;&lt;span style=&quot;font-family: Calibri&quot;&gt;&lt;span style=&quot;font-family: Arial; color: black; font-size: 10pt&quot;&gt;As media experts, it is the PR professional's job to understand how to speak with and work with journalists and reporters. It is not only important that we understand this information, but that we know how to properly convey it to our CEO or corporate spokesperson. Yet, what are the best strategies to coach our CEO, spokesperson and ourselves? &lt;/span&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;&lt;/span&gt;&lt;span style=&quot;font-family: Arial; color: black; font-size: 10pt&quot;&gt;Come and hear from Joanne Gage on how to not only prep your CEO, but to train yourself on the proper tools to developing relationships with the media, conducting an interview and so much more!&amp;nbsp;The seminar will also include a presentation from Channel 4 Reporter Ayesha Faines on how best to pitch! Come and hear it straight from the media what they are looking for in your pitch, press release and more!&amp;nbsp;&amp;nbsp;&lt;/span&gt; &lt;/div&gt;&lt;/div&gt;
&lt;p style=&quot;line-height: normal; margin: 0in 0in 0pt; color: rgb(0,0,0)&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;line-height: normal&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;
&lt;/div&gt;
&lt;br/&gt;
&lt;div class=&quot;vcard&quot;&gt;
&lt;a class=&quot;fn&quot;&gt;On Ideas
&lt;br/&gt;
&lt;div class=&quot;adr&quot;&gt;
&lt;div class=&quot;street-address&quot;&gt;6 East Bay Street - Downtown Jacksonville&lt;/div&gt;
&lt;span class=&quot;locality&quot;&gt;Jacksonville&lt;/span&gt;,
&lt;span class=&quot;region&quot;&gt;FL&lt;/span&gt;
&lt;span class=&quot;postal-code&quot;&gt;32202&lt;/span&gt;
&lt;/div&gt;
&lt;/a&gt;&lt;/div&gt;

</description>

			<guid isPermaLink="false">http://www.nfprsa.org/en/cev/44</guid>

			<pubDate>Thu, 25 Mar 2010 20:00:00 GMT</pubDate>

		</item>

		<item>

			<category>Articles</category>
			<link>http://www.nfprsa.org/en/art/138/</link>
			<title>Hungry Hungry HAPPO</title>
			<description>&lt;div class=&quot;copy&quot;&gt;&lt;p&gt;If you&amp;#8217;re a PR professional or student active on
Twitter, Google Buzz, Facebook, etc., you may have seen the #happo
hashtag sometime during the past week or so. Short for &lt;strong&gt;Help A PR Pro Out&lt;/strong&gt;, Happo is the brainchild of the way awesome &lt;a href=&quot;http://www.twitter.com/arikhanson&quot;&gt;&lt;/a&gt;&lt;a title=&quot;Arik Hanson&quot; href=&quot;http://www.twitter.com/arikhanson&quot; target=&quot;_blank&quot;&gt;Arik Hanson&lt;/a&gt; and &lt;a href=&quot;http://www.twitter.com/valeriesimon&quot;&gt;&lt;/a&gt;&lt;a title=&quot;Valerie Simon&quot; href=&quot;http://www.twitter.com/valeriesimon&quot; target=&quot;_blank&quot;&gt;Valerie Simon&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Instead of using the power of social media for evil (though who in
their right mind would do that?), PR folks from across the country are
going to use their combined powers for good on &lt;strong&gt;Friday, February 19&lt;/strong&gt;.
The goal is to connect job seekers with those who have jobs available.
Senior level practitioners, recent graduates, mid-level account
executives - heck even those journalists looking to make the jump to PR
should block out much of their Friday in order to take part.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;So now what?&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;If you&amp;#8217;re a job seeker, now&amp;#8217;s the time to show your stuff. Post a
blog telling folks why you&amp;#8217;re a rock star. Grab your Flip Cam (what -
you don&amp;#8217;t have one?) and let the world know of your PR awesomeness via
YouTube. Keynote expert? Put a presentation together. Then craft a
140-character pitch and tweet your links to these items on Friday with
the #happo hashtag.&amp;nbsp; HAPPO champions in your market (and all around the
country) will then tweet, re-tweet, Facebook and Buzz your information.&lt;/p&gt;
&lt;p&gt;If you&amp;#8217;re fortunate enough to be on the other side, and have PR job
openings to share, then spend some time on Friday checking out the
amazing talent available. Follow the #happo hashtag and reach out to
those people who may be a fit for your organization. There are some
amazingly talented individuals out there looking for a great job and
HAPPO is excited to make a love connection with as many people and
organizations as possible.&lt;/p&gt;
&lt;p&gt;Here in Florida, there are three HAPPO champions - because we&amp;#8217;re
THAT awesome. John Sternal (@sternalpr) is covering South Florida,
Jamie Floer (@jamiefloer) has Central Florida under control and I&amp;#8217;m
rocking North Florida (@bonnieupright and @prville). But if you&amp;#8217;re in a
different part of the country, no worries - there&amp;#8217;s a HAPPO champion
near you. Check out the &lt;a title=&quot;HAPPO&quot; href=&quot;http://www.helpaprproout.com/&quot; target=&quot;_blank&quot;&gt;HAPPO&lt;/a&gt; Web site for full details, including selected job posts, champions list, even a few HAPPO puns (c&amp;#8217;mon - we&amp;#8217;re PR people!).&lt;/p&gt;
&lt;p&gt;If you&amp;#8217;ve got any questions, feel free to tweet any of us listed on
the Web site, or email me directly at bonnie@uprightpr.com. HAPPO days
are here again!&lt;/p&gt;&lt;/div&gt; 
&lt;br&gt;&lt;br&gt;15-Feb-10 7:45 PM
</description>
			<itunes:subtitle>Hungry Hungry HAPPO</itunes:subtitle>
			<itunes:summary>&lt;div class=&quot;copy&quot;&gt;&lt;p&gt;If you&amp;#8217;re a PR professional or student active on
Twitter, Google Buzz, Facebook, etc., you may have seen the #happo
hashtag sometime during the past week or so. Short for &lt;strong&gt;Help A PR Pro Out&lt;/strong&gt;, Happo is the brainchild of the way awesome &lt;a href=&quot;http://www.twitter.com/arikhanson&quot;&gt;&lt;/a&gt;&lt;a title=&quot;Arik Hanson&quot; href=&quot;http://www.twitter.com/arikhanson&quot; target=&quot;_blank&quot;&gt;Arik Hanson&lt;/a&gt; and &lt;a href=&quot;http://www.twitter.com/valeriesimon&quot;&gt;&lt;/a&gt;&lt;a title=&quot;Valerie Simon&quot; href=&quot;http://www.twitter.com/valeriesimon&quot; target=&quot;_blank&quot;&gt;Valerie Simon&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Instead of using the power of social media for evil (though who in
their right mind would do that?), PR folks from across the country are
going to use their combined powers for good on &lt;strong&gt;Friday, February 19&lt;/strong&gt;.
The goal is to connect job seekers with those who have jobs available.
Senior level practitioners, recent graduates, mid-level account
executives - heck even those journalists looking to make the jump to PR
should block out much of their Friday in order to take part.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;So now what?&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;If you&amp;#8217;re a job seeker, now&amp;#8217;s the time to show your stuff. Post a
blog telling folks why you&amp;#8217;re a rock star. Grab your Flip Cam (what -
you don&amp;#8217;t have one?) and let the world know of your PR awesomeness via
YouTube. Keynote expert? Put a presentation together. Then craft a
140-character pitch and tweet your links to these items on Friday with
the #happo hashtag.&amp;nbsp; HAPPO champions in your market (and all around the
country) will then tweet, re-tweet, Facebook and Buzz your information.&lt;/p&gt;
&lt;p&gt;If you&amp;#8217;re fortunate enough to be on the other side, and have PR job
openings to share, then spend some time on Friday checking out the
amazing talent available. Follow the #happo hashtag and reach out to
those people who may be a fit for your organization. There are some
amazingly talented individuals out there looking for a great job and
HAPPO is excited to make a love connection with as many people and
organizations as possible.&lt;/p&gt;
&lt;p&gt;Here in Florida, there are three HAPPO champions - because we&amp;#8217;re
THAT awesome. John Sternal (@sternalpr) is covering South Florida,
Jamie Floer (@jamiefloer) has Central Florida under control and I&amp;#8217;m
rocking North Florida (@bonnieupright and @prville). But if you&amp;#8217;re in a
different part of the country, no worries - there&amp;#8217;s a HAPPO champion
near you. Check out the &lt;a title=&quot;HAPPO&quot; href=&quot;http://www.helpaprproout.com/&quot; target=&quot;_blank&quot;&gt;HAPPO&lt;/a&gt; Web site for full details, including selected job posts, champions list, even a few HAPPO puns (c&amp;#8217;mon - we&amp;#8217;re PR people!).&lt;/p&gt;
&lt;p&gt;If you&amp;#8217;ve got any questions, feel free to tweet any of us listed on
the Web site, or email me directly at bonnie@uprightpr.com. HAPPO days
are here again!&lt;/p&gt;&lt;/div&gt;</itunes:summary>
			<guid isPermaLink="false">http://www.nfprsa.org/en/art/138/</guid>
			<author>Bonnie Upright</author>
			<pubDate>Mon, 15 Feb 2010 23:45:00 GMT</pubDate>
		</item>

		<item>

			<category>Articles</category>
			<link>http://www.nfprsa.org/en/art/136/</link>
			<title>Slide Presentation from 1/21/10 Lunch Meeting</title>
			<description>&lt;a href=&quot;http://www.slideshare.net/SkersNFins/prsa-09-highlights-prville-style&quot;&gt;http://www.slideshare.net/SkersNFins/prsa-09-highlights-prville-style&lt;/a&gt; 
&lt;br&gt;&lt;br&gt;21-Jan-10 2:00 PM
</description>
			<itunes:subtitle>Slide Presentation from 1/21/10 Lunch Meeting</itunes:subtitle>
			<itunes:summary>&lt;a href=&quot;http://www.slideshare.net/SkersNFins/prsa-09-highlights-prville-style&quot;&gt;http://www.slideshare.net/SkersNFins/prsa-09-highlights-prville-style&lt;/a&gt;</itunes:summary>
			<guid isPermaLink="false">http://www.nfprsa.org/en/art/136/</guid>
			<author>Bryan Campbell</author>
			<pubDate>Thu, 21 Jan 2010 18:00:00 GMT</pubDate>
		</item>

		<item>

			<category>Articles</category>
			<link>http://www.nfprsa.org/en/art/135/</link>
			<title>Nonprofits: Apply by Dec. 31 for Media Monitoring/Clipping Grant</title>
			<description>&lt;span lang=&quot;EN&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;For the seventh consecutive year, CyberAlert Inc. will award public relations grants to a minimum of 15 not-for-profit organizations in the U.S. and Canada. E&lt;/span&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;ach grant consists of one full year of free press clipping/media monitoring service from CyberAlert and is valued between $3000 and $4500.&lt;br&gt;&lt;/span&gt;
&lt;div&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;CyberAlert will accept grant applications until December 31 and will announce grant recipients in early January. A simple and secure grant application is available online at &lt;/span&gt;&lt;/span&gt;&lt;a href=&quot;https://secure.cyberalert.com/grants.html&quot;&gt;&lt;u&gt;&lt;font color=&quot;#0000ff&quot; size=&quot;2&quot;&gt;&lt;font color=&quot;#0000ff&quot; size=&quot;2&quot;&gt;&lt;span lang=&quot;EN&quot; style=&quot;font-size: 10pt&quot;&gt;https://secure.cyberalert.com/grants.html&lt;/u&gt;&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;&lt;/a&gt;.&lt;/div&gt; 
&lt;br&gt;&lt;br&gt;21-Dec-09 9:00 AM
</description>
			<itunes:subtitle>Nonprofits: Apply by Dec. 31 for Media Monitoring/Clipping Grant</itunes:subtitle>
			<itunes:summary>&lt;span lang=&quot;EN&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;For the seventh consecutive year, CyberAlert Inc. will award public relations grants to a minimum of 15 not-for-profit organizations in the U.S. and Canada. E&lt;/span&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;ach grant consists of one full year of free press clipping/media monitoring service from CyberAlert and is valued between $3000 and $4500.&lt;br&gt;&lt;/span&gt;
&lt;div&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;CyberAlert will accept grant applications until December 31 and will announce grant recipients in early January. A simple and secure grant application is available online at &lt;/span&gt;&lt;/span&gt;&lt;a href=&quot;https://secure.cyberalert.com/grants.html&quot;&gt;&lt;u&gt;&lt;font color=&quot;#0000ff&quot; size=&quot;2&quot;&gt;&lt;font color=&quot;#0000ff&quot; size=&quot;2&quot;&gt;&lt;span lang=&quot;EN&quot; style=&quot;font-size: 10pt&quot;&gt;https://secure.cyberalert.com/grants.html&lt;/u&gt;&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;&lt;/a&gt;.&lt;/div&gt;</itunes:summary>
			<guid isPermaLink="false">http://www.nfprsa.org/en/art/135/</guid>
			<author>Kristin O'Connor</author>
			<pubDate>Mon, 21 Dec 2009 13:00:00 GMT</pubDate>
		</item>

		<item>

			<category>Articles</category>
			<link>http://www.nfprsa.org/en/art/131/</link>
			<title>Elevate Your Event Planning from &#8216;Arduous&#8217; to &#8216;Art Form&#8217;</title>
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&lt;p class=&quot;MsoNormal&quot;&gt;By Kayla Hrynyk&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;North Florida PRSA Intern&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;strong&gt;Anne Urban&lt;/strong&gt;, president and CEO of Destination Planning,
offered her event planning expertise at the North Florida Chapter&amp;#8217;s November 19
luncheon and program at UNF.&lt;span&gt;&amp;nbsp; &lt;/span&gt;With
Destination Planning, Urban has coordinated more than 1300 events, and her
teams average 300 annually. The practices she has developed serve as a model
for public relations practitioners striving to elevate their event planning
acumen.&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;strong&gt;A recent study by
Charity Navigator suggested that special events are not advantageous because it
costs $1.33 to raise each dollar. &lt;o:p&gt;&lt;/o:p&gt;&lt;/strong&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;strong&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/strong&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;strong&gt;So, why do it?&lt;o:p&gt;&lt;/o:p&gt;&lt;/strong&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;strong&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/strong&gt;&lt;/p&gt;

&lt;ul style=&quot;margin-top: 0in;&quot; type=&quot;disc&quot;&gt;&lt;li class=&quot;MsoNormal&quot;&gt;&lt;strong&gt;In-kind contributions: &lt;/strong&gt;Donations
     that involve food, venues or entertainment are easier to secure without a
     prior relationship with the sponsor, and might be a foot in the door to
     receiving other contributions.&lt;/li&gt;&lt;li class=&quot;MsoNormal&quot;&gt;&lt;strong&gt;Sponsorships increase income from
     events: &lt;/strong&gt;Sponsors pay for various benefits, such as publicity for the
     event, an ad in the program or company logo displayed prominently.&lt;/li&gt;&lt;li class=&quot;MsoNormal&quot;&gt;&lt;strong&gt;Special events help build
     relationships with potential donors.&lt;/strong&gt;&lt;/li&gt;&lt;li class=&quot;MsoNormal&quot;&gt;&lt;strong&gt;Events are an opportunity to bring in
     donors, generate publicity and increase visibility.&lt;/strong&gt;&lt;/li&gt;&lt;/ul&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;Before relying too heavily on sponsors, Urban concentrates
on selling as many tickets to the event as possible to cover operating
expenses. Having a reasonable ticket price ensures event attendance will
produce less anxiety than making personal calls on donors to cover costs.&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;Nonprofits often avoid hiring a destination management
company (DMC) to help with their events, but DMCs can actually save these
organizations time and money through their expertise in negotiating the best
deals and the most effective ways to utilize resources.&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;strong&gt;Don&amp;#8217;t Forget Details:&lt;o:p&gt;&lt;/o:p&gt;&lt;/strong&gt;&lt;/p&gt;

&lt;ul style=&quot;margin-top: 0in;&quot; type=&quot;disc&quot;&gt;&lt;li class=&quot;MsoNormal&quot;&gt;Check
     city calendars to be aware of other key events scheduled on or around the
     date you want to host your event. &lt;/li&gt;&lt;li class=&quot;MsoNormal&quot;&gt;Inquire
     prior to the event if guests have special needs such as dietary
     requirements.&lt;/li&gt;&lt;li class=&quot;MsoNormal&quot;&gt;Position
     official greeters at the doorway to the event to direct guests.&lt;/li&gt;&lt;li class=&quot;MsoNormal&quot;&gt;Provide
     an efficient event check-in experience.&lt;/li&gt;&lt;li class=&quot;MsoNormal&quot;&gt;Provide
     a diagram of table locations and a card for each guest stating the table
     to which they are assigned.&lt;/li&gt;&lt;li class=&quot;MsoNormal&quot;&gt;Provide
     a printed menu.&lt;/li&gt;&lt;li class=&quot;MsoNormal&quot;&gt;In
     your printed program, don&amp;#8217;t forget to include your mission and purpose for
     the event.&lt;/li&gt;&lt;li class=&quot;MsoNormal&quot;&gt;The
     program should include a special thank you to attendees and sponsors.&lt;/li&gt;&lt;/ul&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;strong&gt;The Wow Factor&lt;o:p&gt;&lt;/o:p&gt;&lt;/strong&gt;&lt;/p&gt;

&lt;ul style=&quot;margin-top: 0in;&quot; type=&quot;disc&quot;&gt;&lt;li class=&quot;MsoNormal&quot;&gt;Have a
     unique theme to make it memorable.&lt;/li&gt;&lt;li class=&quot;MsoNormal&quot;&gt;Make
     it a &amp;#8220;must attend for next year&amp;#8221; by creating event buzz.&lt;/li&gt;&lt;/ul&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;strong&gt;Media&lt;o:p&gt;&lt;/o:p&gt;&lt;/strong&gt;&lt;/p&gt;



&lt;ul&gt;&lt;li class=&quot;MsoNormal&quot;&gt;Get to
     know members of the media who are most likely to cover you by following
     their beats, subscribing to local newspapers and magazines, bookmarking
     media websites and joining organizations where you&amp;#8217;re likely to meet
     reporters and editors.&lt;/li&gt;&lt;li class=&quot;MsoNormal&quot;&gt;Learn
     names of reporters who cover the beats most significant to you.&lt;/li&gt;&lt;li class=&quot;MsoNormal&quot;&gt;Get to
     know reporters personally. &lt;/li&gt;&lt;li class=&quot;MsoNormal&quot;&gt;Send
     complimentary copies of your publications to reporters, including an
     invitation to your event.&lt;/li&gt;&lt;li class=&quot;MsoNormal&quot;&gt;Keep
     up with the rapid turnover.&lt;/li&gt;&lt;li class=&quot;MsoNormal&quot;&gt;Always
     give the media information that&amp;#8217;s newsworthy.&lt;/li&gt;&lt;li class=&quot;MsoNormal&quot;&gt;Develop
     a virtual media kit.&lt;/li&gt;&lt;li class=&quot;MsoNormal&quot;&gt;Take
     advantage of breaking news stories on your organization.&lt;/li&gt;&lt;li class=&quot;MsoNormal&quot;&gt;Make
     yourself available to the media at &lt;em&gt;any&lt;/em&gt;
     time.&lt;/li&gt;&lt;li&gt;&lt;span style=&quot;font-size: 12pt; font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;Always thank a reporter for his or her
coverage.&lt;/span&gt;&lt;/li&gt;&lt;/ul&gt;&lt;div&gt;&lt;br&gt;&lt;/div&gt;&lt;div&gt;&lt;img alt=&quot;&quot; src=&quot;/attachments/wysiwyg/12/IMG_9851.jpg&quot; height=&quot;334&quot; width=&quot;500&quot; /&gt;&lt;/div&gt;&lt;div&gt;&amp;nbsp;&lt;/div&gt;&lt;div&gt;&lt;img alt=&quot;&quot; src=&quot;/attachments/wysiwyg/12/IMG_9855.jpg&quot; height=&quot;334&quot; width=&quot;500&quot; /&gt;&amp;nbsp;&lt;/div&gt; 
&lt;br&gt;&lt;br&gt;24-Nov-09 11:00 PM
</description>
			<itunes:subtitle>Elevate Your Event Planning from &#8216;Arduous&#8217; to &#8216;Art Form&#8217;</itunes:subtitle>
			<itunes:summary>&lt;link rel=&quot;File-List&quot; href=&quot;file://localhost/Users/jaymagee/Library/Caches/TemporaryItems/msoclip/0clip_filelist.xml&quot; /&gt;
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&lt;p class=&quot;MsoNormal&quot;&gt;By Kayla Hrynyk&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;North Florida PRSA Intern&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;strong&gt;Anne Urban&lt;/strong&gt;, president and CEO of Destination Planning,
offered her event planning expertise at the North Florida Chapter&amp;#8217;s November 19
luncheon and program at UNF.&lt;span&gt;&amp;nbsp; &lt;/span&gt;With
Destination Planning, Urban has coordinated more than 1300 events, and her
teams average 300 annually. The practices she has developed serve as a model
for public relations practitioners striving to elevate their event planning
acumen.&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;strong&gt;A recent study by
Charity Navigator suggested that special events are not advantageous because it
costs $1.33 to raise each dollar. &lt;o:p&gt;&lt;/o:p&gt;&lt;/strong&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;strong&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/strong&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;strong&gt;So, why do it?&lt;o:p&gt;&lt;/o:p&gt;&lt;/strong&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;strong&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/strong&gt;&lt;/p&gt;

&lt;ul style=&quot;margin-top: 0in;&quot; type=&quot;disc&quot;&gt;&lt;li class=&quot;MsoNormal&quot;&gt;&lt;strong&gt;In-kind contributions: &lt;/strong&gt;Donations
     that involve food, venues or entertainment are easier to secure without a
     prior relationship with the sponsor, and might be a foot in the door to
     receiving other contributions.&lt;/li&gt;&lt;li class=&quot;MsoNormal&quot;&gt;&lt;strong&gt;Sponsorships increase income from
     events: &lt;/strong&gt;Sponsors pay for various benefits, such as publicity for the
     event, an ad in the program or company logo displayed prominently.&lt;/li&gt;&lt;li class=&quot;MsoNormal&quot;&gt;&lt;strong&gt;Special events help build
     relationships with potential donors.&lt;/strong&gt;&lt;/li&gt;&lt;li class=&quot;MsoNormal&quot;&gt;&lt;strong&gt;Events are an opportunity to bring in
     donors, generate publicity and increase visibility.&lt;/strong&gt;&lt;/li&gt;&lt;/ul&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;Before relying too heavily on sponsors, Urban concentrates
on selling as many tickets to the event as possible to cover operating
expenses. Having a reasonable ticket price ensures event attendance will
produce less anxiety than making personal calls on donors to cover costs.&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;Nonprofits often avoid hiring a destination management
company (DMC) to help with their events, but DMCs can actually save these
organizations time and money through their expertise in negotiating the best
deals and the most effective ways to utilize resources.&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;strong&gt;Don&amp;#8217;t Forget Details:&lt;o:p&gt;&lt;/o:p&gt;&lt;/strong&gt;&lt;/p&gt;

&lt;ul style=&quot;margin-top: 0in;&quot; type=&quot;disc&quot;&gt;&lt;li class=&quot;MsoNormal&quot;&gt;Check
     city calendars to be aware of other key events scheduled on or around the
     date you want to host your event. &lt;/li&gt;&lt;li class=&quot;MsoNormal&quot;&gt;Inquire
     prior to the event if guests have special needs such as dietary
     requirements.&lt;/li&gt;&lt;li class=&quot;MsoNormal&quot;&gt;Position
     official greeters at the doorway to the event to direct guests.&lt;/li&gt;&lt;li class=&quot;MsoNormal&quot;&gt;Provide
     an efficient event check-in experience.&lt;/li&gt;&lt;li class=&quot;MsoNormal&quot;&gt;Provide
     a diagram of table locations and a card for each guest stating the table
     to which they are assigned.&lt;/li&gt;&lt;li class=&quot;MsoNormal&quot;&gt;Provide
     a printed menu.&lt;/li&gt;&lt;li class=&quot;MsoNormal&quot;&gt;In
     your printed program, don&amp;#8217;t forget to include your mission and purpose for
     the event.&lt;/li&gt;&lt;li class=&quot;MsoNormal&quot;&gt;The
     program should include a special thank you to attendees and sponsors.&lt;/li&gt;&lt;/ul&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;strong&gt;The Wow Factor&lt;o:p&gt;&lt;/o:p&gt;&lt;/strong&gt;&lt;/p&gt;

&lt;ul style=&quot;margin-top: 0in;&quot; type=&quot;disc&quot;&gt;&lt;li class=&quot;MsoNormal&quot;&gt;Have a
     unique theme to make it memorable.&lt;/li&gt;&lt;li class=&quot;MsoNormal&quot;&gt;Make
     it a &amp;#8220;must attend for next year&amp;#8221; by creating event buzz.&lt;/li&gt;&lt;/ul&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/p&gt;

&lt;p class=&quot;MsoNormal&quot;&gt;&lt;strong&gt;Media&lt;o:p&gt;&lt;/o:p&gt;&lt;/strong&gt;&lt;/p&gt;



&lt;ul&gt;&lt;li class=&quot;MsoNormal&quot;&gt;Get to
     know members of the media who are most likely to cover you by following
     their beats, subscribing to local newspapers and magazines, bookmarking
     media websites and joining organizations where you&amp;#8217;re likely to meet
     reporters and editors.&lt;/li&gt;&lt;li class=&quot;MsoNormal&quot;&gt;Learn
     names of reporters who cover the beats most significant to you.&lt;/li&gt;&lt;li class=&quot;MsoNormal&quot;&gt;Get to
     know reporters personally. &lt;/li&gt;&lt;li class=&quot;MsoNormal&quot;&gt;Send
     complimentary copies of your publications to reporters, including an
     invitation to your event.&lt;/li&gt;&lt;li class=&quot;MsoNormal&quot;&gt;Keep
     up with the rapid turnover.&lt;/li&gt;&lt;li class=&quot;MsoNormal&quot;&gt;Always
     give the media information that&amp;#8217;s newsworthy.&lt;/li&gt;&lt;li class=&quot;MsoNormal&quot;&gt;Develop
     a virtual media kit.&lt;/li&gt;&lt;li class=&quot;MsoNormal&quot;&gt;Take
     advantage of breaking news stories on your organization.&lt;/li&gt;&lt;li class=&quot;MsoNormal&quot;&gt;Make
     yourself available to the media at &lt;em&gt;any&lt;/em&gt;
     time.&lt;/li&gt;&lt;li&gt;&lt;span style=&quot;font-size: 12pt; font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;Always thank a reporter for his or her
coverage.&lt;/span&gt;&lt;/li&gt;&lt;/ul&gt;&lt;div&gt;&lt;br&gt;&lt;/div&gt;&lt;div&gt;&lt;img alt=&quot;&quot; src=&quot;/attachments/wysiwyg/12/IMG_9851.jpg&quot; height=&quot;334&quot; width=&quot;500&quot; /&gt;&lt;/div&gt;&lt;div&gt;&amp;nbsp;&lt;/div&gt;&lt;div&gt;&lt;img alt=&quot;&quot; src=&quot;/attachments/wysiwyg/12/IMG_9855.jpg&quot; height=&quot;334&quot; width=&quot;500&quot; /&gt;&amp;nbsp;&lt;/div&gt;</itunes:summary>
			<guid isPermaLink="false">http://www.nfprsa.org/en/art/131/</guid>
			<author>Jay Magee</author>
			<pubDate>Wed, 25 Nov 2009 03:00:00 GMT</pubDate>
		</item>

		<item>

			<category>Articles</category>
			<link>http://www.nfprsa.org/en/art/130/</link>
			<title>UNF PRSSA President Earns National Honor at Annual Conference</title>
			<description>&lt;div&gt;Public Relations Student Society of America (PRSSA) students from the University of North Florida traveled to San Diego November 6-10 for the 2009 PRSSA National Conference, where Chapter President &lt;strong&gt;Matthew Pagan&lt;/strong&gt; received The National President&amp;#8217;s Citation award. &lt;/div&gt;&lt;div&gt;&amp;nbsp;&lt;/div&gt;&lt;div&gt;This award recognizes PRSSA members who demonstrate strong leadership, professional skills and passion for the public relations profession as well as dedication to the organization. The UNF delegation's trip was made possible largely by a travel request through UNF's student government organization.&lt;/div&gt;&lt;div&gt;&amp;nbsp;&lt;/div&gt;&lt;div&gt;Congratulations to Matt and all PRSSA students whose dedication to public relations education bodes well for the future of our profession. &lt;br&gt;&lt;/div&gt;&lt;div&gt;&amp;nbsp;&lt;/div&gt;&lt;div&gt;PHOTO CUTLINE: (Left to right) Matthew Pagan, UNF PRSSA chapter president; Rebecca Timms, PRSSA national president&lt;/div&gt;&lt;div&gt;&amp;nbsp;&lt;/div&gt;&lt;div&gt;&lt;img alt=&quot;&quot; src=&quot;/attachments/wysiwyg/12/pagan_timms.jpg&quot; width=&quot;432&quot; border=&quot;1&quot; height=&quot;324&quot; /&gt;&amp;nbsp;&lt;/div&gt; 
&lt;br&gt;&lt;br&gt;23-Nov-09 11:00 AM
</description>
			<itunes:subtitle>UNF PRSSA President Earns National Honor at Annual Conference</itunes:subtitle>
			<itunes:summary>&lt;div&gt;Public Relations Student Society of America (PRSSA) students from the University of North Florida traveled to San Diego November 6-10 for the 2009 PRSSA National Conference, where Chapter President &lt;strong&gt;Matthew Pagan&lt;/strong&gt; received The National President&amp;#8217;s Citation award. &lt;/div&gt;&lt;div&gt;&amp;nbsp;&lt;/div&gt;&lt;div&gt;This award recognizes PRSSA members who demonstrate strong leadership, professional skills and passion for the public relations profession as well as dedication to the organization. The UNF delegation's trip was made possible largely by a travel request through UNF's student government organization.&lt;/div&gt;&lt;div&gt;&amp;nbsp;&lt;/div&gt;&lt;div&gt;Congratulations to Matt and all PRSSA students whose dedication to public relations education bodes well for the future of our profession. &lt;br&gt;&lt;/div&gt;&lt;div&gt;&amp;nbsp;&lt;/div&gt;&lt;div&gt;PHOTO CUTLINE: (Left to right) Matthew Pagan, UNF PRSSA chapter president; Rebecca Timms, PRSSA national president&lt;/div&gt;&lt;div&gt;&amp;nbsp;&lt;/div&gt;&lt;div&gt;&lt;img alt=&quot;&quot; src=&quot;/attachments/wysiwyg/12/pagan_timms.jpg&quot; width=&quot;432&quot; border=&quot;1&quot; height=&quot;324&quot; /&gt;&amp;nbsp;&lt;/div&gt;</itunes:summary>
			<guid isPermaLink="false">http://www.nfprsa.org/en/art/130/</guid>
			<author>Jay Magee</author>
			<pubDate>Mon, 23 Nov 2009 15:00:00 GMT</pubDate>
		</item>

		<item>

			<category>Articles</category>
			<link>http://www.nfprsa.org/en/art/129/</link>
			<title>Sunshine District Shines in San Diego During Bylaws Review at Assembly</title>
			<description>&lt;em&gt;The following email was distributed to PRSA Sunshine District leadership by Sunshine District Chair Andrea Finger, APR. It recaps PRSA Leadership Assembly actions in San Diego November 7 regarding the Society's bylaws revision process.&lt;br&gt;&lt;br&gt;For more information, please contact North Florida Chapter President &lt;/em&gt;&lt;strong&gt;&lt;/strong&gt;&lt;a href=&quot;&amp;#109;&amp;#97;&amp;#105;&amp;#108;&amp;#116;&amp;#111;&amp;#58;&amp;#106;&amp;#109;&amp;#97;&amp;#103;&amp;#101;&amp;#101;&amp;#64;&amp;#99;&amp;#111;&amp;#109;&amp;#109;&amp;#117;&amp;#110;&amp;#105;&amp;#116;&amp;#121;&amp;#104;&amp;#111;&amp;#115;&amp;#112;&amp;#105;&amp;#99;&amp;#101;&amp;#46;&amp;#99;&amp;#111;&amp;#109;&quot;&gt;&lt;strong&gt;Jay Magee&lt;/strong&gt;&lt;em&gt;&lt;/em&gt;&lt;/a&gt;&lt;em&gt;.&lt;/em&gt;&lt;br&gt;&lt;br&gt;Team Sunshine,&lt;br&gt;&lt;br&gt;Just in case you have not been following the Twitter discussions or heard from your colleagues, the PRSA Delegate Assembly was very productive and as a result, we were able to pass a new set of bylaws that for the most part, reflect the majority point of view of the chapters in the Sunshine District.&lt;br&gt;&lt;br&gt;While there were several amendments and resolutions up for discussion, here's a brief recap of the major topics that were of primary concern to our chapters. (And if I have forgotten anything significant, maybe one of the other delegates would be kind enough to provide more info)&lt;br&gt;&lt;br&gt;&lt;strong&gt;The authority to elect directors remains with the Delegate Assembly&lt;/strong&gt;. Delegates rejected the one member-one vote proposal and requested that if the board would like to pursue this change in voting procedure, that the board provide policies and procedures outlining more details of such a plan. &lt;br&gt;&lt;br&gt;&lt;strong&gt;Regional representation remains part of the board composition&lt;/strong&gt;. By a vote of 180 to 98, delegates supported an amendment requiring that each district be represented by at least one director. There will also be two at-large directors.&lt;br&gt;&lt;br&gt;In a related matter, there was overwhelming support (236-40) for an amendment presented by our friends in Miami that &lt;strong&gt;allows the Nominating Committee to seek a candidate outside a district if that district does not present a candidate for district director by the initial deadline&lt;/strong&gt;. Thanks to Tim, Georgina and Rosanna for great work on this thoughtful compromise that considered those districts that are challenged to present qualified candidates. Thank goodness that doesn't seem to be a challenge for Sunshine, and let's all hope we don't find ourselves in that predicament.&lt;br&gt;&lt;br&gt;&lt;strong&gt;APR remains a qualification for National Board service.&lt;/strong&gt; Delegates accepted (166-100) an amendment proposed by the Mid-Atlantic District that requires a director to be accredited in PR.&lt;br&gt;&lt;br&gt;&lt;strong&gt;Membership classes essentially remain the same.&lt;/strong&gt; By a narrow margin, delegates passionately discussed the possibility of opening membership to professionals in&amp;nbsp; communications. But in the end, those who argued that this would dilute the profession and our brand identity prevailed by a 151-117 vote. &amp;nbsp;&lt;br&gt;&lt;br&gt;The &lt;strong&gt;amendment to disallow proxy voting did not receive widespread support&lt;/strong&gt; and was voted down by the assembly, 204-41.&lt;br&gt;&lt;br&gt;&lt;strong&gt;Two-year term limits were approved&lt;/strong&gt; with the provision that directors may only serve two consecutive terms. Additional board service will require at least a one-year interruption.&lt;br&gt;&lt;br&gt;On a different matter, &lt;strong&gt;we also elected a new board, which will be led by the Sunshine District's very own Rosanna Fiske.&lt;/strong&gt; Congratulations, Rosanna. We're thrilled to see your years of tireless service to the profession and mentorship to many of us colleagues have placed you in this highly respected position. If there's ever anything we can do to support you in your new role, let us know.&lt;br&gt;&lt;br&gt;By just providing these highlights, I feel like a sportscaster editing all of the great plays of a gripping game into a 10-second clip. But my flight leaves soon and I wanted to zip this recap to you before leaving San Diego.&lt;br&gt;&lt;br&gt;One last thing, though. Let's not lose sight of the bigger picture. PRSA leaders thoughtfully considered the future of our professional association and in the process, we engaged, debated and decided how we want our profession to be represented and our association to be governed.&lt;br&gt;&lt;br&gt;Clearly this didn't happen in just one day. You made this happen. You sought details of the proposed revisions. You researched the history of the bylaws. You debated the pros and cons with your colleagues. You consulted with other leaders. You surveyed members, seeking their input. And you advocated a position that you felt best represented your chapter members. What more could anyone ask? (OK - maybe that there's an end to this way-too-long &quot;brief?!?&quot;)&lt;br&gt;&lt;br&gt;But indulge me one more thing -- to thank you again for letting me work with you this year. I am so pround to have represented the Sunshine Distrct this year because of your involvement, professionalism and dedication to your chapters and our profession.&lt;br&gt;&lt;br&gt;I salute you, Team Sunshine. Thanks again for staying focused without losing sight of the goal, maintaining your inimitable sense of fun and humor, and making amazing things happen.&lt;br&gt;&lt;br&gt;Warm regards,&lt;br&gt;&lt;br&gt;Andrea&lt;br&gt;(Signing off from San Diego) 
&lt;br&gt;&lt;br&gt;17-Nov-09 10:00 PM
</description>
			<itunes:subtitle>Sunshine District Shines in San Diego During Bylaws Review at Assembly</itunes:subtitle>
			<itunes:summary>&lt;em&gt;The following email was distributed to PRSA Sunshine District leadership by Sunshine District Chair Andrea Finger, APR. It recaps PRSA Leadership Assembly actions in San Diego November 7 regarding the Society's bylaws revision process.&lt;br&gt;&lt;br&gt;For more information, please contact North Florida Chapter President &lt;/em&gt;&lt;strong&gt;&lt;/strong&gt;&lt;a href=&quot;&amp;#109;&amp;#97;&amp;#105;&amp;#108;&amp;#116;&amp;#111;&amp;#58;&amp;#106;&amp;#109;&amp;#97;&amp;#103;&amp;#101;&amp;#101;&amp;#64;&amp;#99;&amp;#111;&amp;#109;&amp;#109;&amp;#117;&amp;#110;&amp;#105;&amp;#116;&amp;#121;&amp;#104;&amp;#111;&amp;#115;&amp;#112;&amp;#105;&amp;#99;&amp;#101;&amp;#46;&amp;#99;&amp;#111;&amp;#109;&quot;&gt;&lt;strong&gt;Jay Magee&lt;/strong&gt;&lt;em&gt;&lt;/em&gt;&lt;/a&gt;&lt;em&gt;.&lt;/em&gt;&lt;br&gt;&lt;br&gt;Team Sunshine,&lt;br&gt;&lt;br&gt;Just in case you have not been following the Twitter discussions or heard from your colleagues, the PRSA Delegate Assembly was very productive and as a result, we were able to pass a new set of bylaws that for the most part, reflect the majority point of view of the chapters in the Sunshine District.&lt;br&gt;&lt;br&gt;While there were several amendments and resolutions up for discussion, here's a brief recap of the major topics that were of primary concern to our chapters. (And if I have forgotten anything significant, maybe one of the other delegates would be kind enough to provide more info)&lt;br&gt;&lt;br&gt;&lt;strong&gt;The authority to elect directors remains with the Delegate Assembly&lt;/strong&gt;. Delegates rejected the one member-one vote proposal and requested that if the board would like to pursue this change in voting procedure, that the board provide policies and procedures outlining more details of such a plan. &lt;br&gt;&lt;br&gt;&lt;strong&gt;Regional representation remains part of the board composition&lt;/strong&gt;. By a vote of 180 to 98, delegates supported an amendment requiring that each district be represented by at least one director. There will also be two at-large directors.&lt;br&gt;&lt;br&gt;In a related matter, there was overwhelming support (236-40) for an amendment presented by our friends in Miami that &lt;strong&gt;allows the Nominating Committee to seek a candidate outside a district if that district does not present a candidate for district director by the initial deadline&lt;/strong&gt;. Thanks to Tim, Georgina and Rosanna for great work on this thoughtful compromise that considered those districts that are challenged to present qualified candidates. Thank goodness that doesn't seem to be a challenge for Sunshine, and let's all hope we don't find ourselves in that predicament.&lt;br&gt;&lt;br&gt;&lt;strong&gt;APR remains a qualification for National Board service.&lt;/strong&gt; Delegates accepted (166-100) an amendment proposed by the Mid-Atlantic District that requires a director to be accredited in PR.&lt;br&gt;&lt;br&gt;&lt;strong&gt;Membership classes essentially remain the same.&lt;/strong&gt; By a narrow margin, delegates passionately discussed the possibility of opening membership to professionals in&amp;nbsp; communications. But in the end, those who argued that this would dilute the profession and our brand identity prevailed by a 151-117 vote. &amp;nbsp;&lt;br&gt;&lt;br&gt;The &lt;strong&gt;amendment to disallow proxy voting did not receive widespread support&lt;/strong&gt; and was voted down by the assembly, 204-41.&lt;br&gt;&lt;br&gt;&lt;strong&gt;Two-year term limits were approved&lt;/strong&gt; with the provision that directors may only serve two consecutive terms. Additional board service will require at least a one-year interruption.&lt;br&gt;&lt;br&gt;On a different matter, &lt;strong&gt;we also elected a new board, which will be led by the Sunshine District's very own Rosanna Fiske.&lt;/strong&gt; Congratulations, Rosanna. We're thrilled to see your years of tireless service to the profession and mentorship to many of us colleagues have placed you in this highly respected position. If there's ever anything we can do to support you in your new role, let us know.&lt;br&gt;&lt;br&gt;By just providing these highlights, I feel like a sportscaster editing all of the great plays of a gripping game into a 10-second clip. But my flight leaves soon and I wanted to zip this recap to you before leaving San Diego.&lt;br&gt;&lt;br&gt;One last thing, though. Let's not lose sight of the bigger picture. PRSA leaders thoughtfully considered the future of our professional association and in the process, we engaged, debated and decided how we want our profession to be represented and our association to be governed.&lt;br&gt;&lt;br&gt;Clearly this didn't happen in just one day. You made this happen. You sought details of the proposed revisions. You researched the history of the bylaws. You debated the pros and cons with your colleagues. You consulted with other leaders. You surveyed members, seeking their input. And you advocated a position that you felt best represented your chapter members. What more could anyone ask? (OK - maybe that there's an end to this way-too-long &quot;brief?!?&quot;)&lt;br&gt;&lt;br&gt;But indulge me one more thing -- to thank you again for letting me work with you this year. I am so pround to have represented the Sunshine Distrct this year because of your involvement, professionalism and dedication to your chapters and our profession.&lt;br&gt;&lt;br&gt;I salute you, Team Sunshine. Thanks again for staying focused without losing sight of the goal, maintaining your inimitable sense of fun and humor, and making amazing things happen.&lt;br&gt;&lt;br&gt;Warm regards,&lt;br&gt;&lt;br&gt;Andrea&lt;br&gt;(Signing off from San Diego)</itunes:summary>
			<guid isPermaLink="false">http://www.nfprsa.org/en/art/129/</guid>
			<author>Jay Magee</author>
			<pubDate>Wed, 18 Nov 2009 02:00:00 GMT</pubDate>
		</item>

		<item>

			<category>Articles</category>
			<link>http://www.nfprsa.org/en/art/125/</link>
			<title>Integrated Marketing: Beyond the Toolkit</title>
			<description>&lt;p style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;By &lt;/span&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;Kayla Hrynyk&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 9pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt; font-family: 'Arial','sans-serif'&quot;&gt;North Florida PRSA Intern&lt;/span&gt; &lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&amp;nbsp;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;North Florida PRSA asked Tim Kinney, vice president at Brunet-Garcia Multicultural Advertising &amp;amp; Public Relations, to share his insights on integrated marketing communications (IMC) at Access Public Relations in downtown Jacksonville on November 12. &lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 12pt&quot;&gt;&lt;br&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;The information Kinney provided on IMC campaign strategies comes from a marketing perspective, but holds relevance to public relations professionals as a vital component of IMC.&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&amp;nbsp;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;Kinney defines &lt;/span&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;&lt;em&gt;integration&lt;/em&gt; as the marriage of marketing tools in a campaign.&amp;nbsp;To master the marriage, he cautions the professional against jumping right into the toolbox and advises the following strategic process:&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&amp;nbsp;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: Symbol&quot;&gt;&amp;#183;&lt;/span&gt;&lt;span style=&quot;font-size: 7pt; color: black; font-family: 'Times New Roman','serif'&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;Ask, &amp;#8220;Who Am I?&amp;#8221;&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt 1in; text-indent: -0.25in; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Courier New'&quot;&gt;o&lt;/span&gt;&lt;span style=&quot;font-size: 7pt; color: black; font-family: 'Times New Roman','serif'&quot;&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;Figure out your brand and value platform&amp;#8212;what you bring to the marketplace that is different.&amp;nbsp;Conduct a brand performance audit and make sure your brand is connected to every customer touch point.&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&amp;nbsp;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: Symbol&quot;&gt;&amp;#183;&lt;/span&gt;&lt;span style=&quot;font-size: 7pt; color: black; font-family: 'Times New Roman','serif'&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;Ask, &amp;#8220;What Do My Customers Want?&amp;#8221;&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt 1in; text-indent: -0.25in; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Courier New'&quot;&gt;o&lt;/span&gt;&lt;span style=&quot;font-size: 7pt; color: black; font-family: 'Times New Roman','serif'&quot;&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;Conduct research to find out everything you can about your customers&amp;#8212;the individuals behind the corporation who are deciding whether or not they should invest in your product.&amp;nbsp;Know how they like to be communicated to.&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt 1in; line-height: normal&quot;&gt;&amp;nbsp;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: Symbol&quot;&gt;&amp;#183;&lt;/span&gt;&lt;span style=&quot;font-size: 7pt; color: black; font-family: 'Times New Roman','serif'&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;Ask, &amp;#8220;What Do I Want?&amp;#8221;&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt 1in; text-indent: -0.25in; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Courier New'&quot;&gt;o&lt;/span&gt;&lt;span style=&quot;font-size: 7pt; color: black; font-family: 'Times New Roman','serif'&quot;&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;Know the company&amp;#8217;s objectives so your ideas align with them.&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&amp;nbsp;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;Once these questions have been answered, the programming process can begin.&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&amp;nbsp;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;The Toolbox&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;Kinney suggests brainstorming as many tactics as you can, and then eliminating less effective tools so you can focus on the strong ones that align with the objectives.&amp;nbsp;He says effective tactics are a function of creativity and timing, and recommends fixing tactics around anchor points on the client&amp;#8217;s calendar.&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&amp;nbsp;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;Social Media&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;Aliera Peterson, public relations and social media specialist at Brunet-Garcia, accompanied Kinney to discuss social media&amp;#8217;s role in integrated marketing communications.&amp;nbsp;She provided the following acronym:&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&amp;nbsp;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;S&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;eek out your audience&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;O&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;bserve their conversation&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;C&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;reate your action plan&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;I&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;mplement your action plan&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;A&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;nalyze reach and effectiveness&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;L&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;earn from your mistakes and successes&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&amp;nbsp;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;Kinney concluded the session with a mock Jaguars campaign put together using 15 questions for a successfully integrated marketing campaign:&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&amp;nbsp;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;1.&lt;/span&gt;&lt;span style=&quot;font-size: 7pt; color: black; font-family: 'Times New Roman','serif'&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;What is your brand&amp;#8217;s value platform?&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;2.&lt;/span&gt;&lt;span style=&quot;font-size: 7pt; color: black; font-family: 'Times New Roman','serif'&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;Are there any disconnects between your brand and your business?&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;3.&lt;/span&gt;&lt;span style=&quot;font-size: 7pt; color: black; font-family: 'Times New Roman','serif'&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;Who are your customers and target audiences?&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;4.&lt;/span&gt;&lt;span style=&quot;font-size: 7pt; color: black; font-family: 'Times New Roman','serif'&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;Who are the market movers and spheres of influence?&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;5.&lt;/span&gt;&lt;span style=&quot;font-size: 7pt; color: black; font-family: 'Times New Roman','serif'&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;What do they want?&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;6.&lt;/span&gt;&lt;span style=&quot;font-size: 7pt; color: black; font-family: 'Times New Roman','serif'&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;What &amp;#8220;currency&amp;#8221; are they trading in?&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;7.&lt;/span&gt;&lt;span style=&quot;font-size: 7pt; color: black; font-family: 'Times New Roman','serif'&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;What are their communication preferences?&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;8.&lt;/span&gt;&lt;span style=&quot;font-size: 7pt; color: black; font-family: 'Times New Roman','serif'&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;What do you want them to do?&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;9.&lt;/span&gt;&lt;span style=&quot;font-size: 7pt; color: black; font-family: 'Times New Roman','serif'&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;Is it worth it for them to do what you want them to do?&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;10.&amp;nbsp;What is the most important objective of your business?&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;11.&amp;nbsp;How will your campaign fulfill that objective?&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;12.&amp;nbsp;What are the best tools to use to satisfy the objective? (brainstorm, evaluate, eliminate, prioritize)&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;13.&amp;nbsp;How much will it cost?&amp;nbsp;Is it worth it?&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;14.&amp;nbsp;When will you do it?&lt;/span&gt;&lt;/p&gt;
&lt;div style=&quot;margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;15.&amp;nbsp;How will you measure it?&lt;/span&gt;&lt;/div&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
&lt;div&gt;&lt;img height=&quot;345&quot; alt=&quot;&quot; src=&quot;/attachments/wysiwyg/631/IMG_9837.jpg&quot; width=&quot;590&quot; /&gt;&amp;nbsp;&lt;/div&gt;
&lt;div style=&quot;margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; line-height: normal&quot;&gt;&amp;nbsp;&lt;/div&gt;
&lt;div style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;To view the slides from the presentation, visit &lt;a href=&quot;http://ow.ly/BSpB&quot;&gt;http://ow.ly/BSpB&lt;/a&gt;&lt;br&gt;&lt;br&gt;For more information on Brunet-Garcia, visit &lt;a href=&quot;www.brunetgarcia.com&quot;&gt;www.brunetgarcia.com&lt;/a&gt;.&lt;/span&gt;&lt;/strong&gt;&lt;/div&gt;
&lt;div style=&quot;margin: 0in 0in 10pt; line-height: normal&quot;&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;For more information on Access Public Relations, visit &lt;a href=&quot;http://www.accesspr.net&quot;&gt;www.accesspr.net&lt;/a&gt;.&lt;/span&gt; 
&lt;div&gt;&amp;nbsp;&lt;/div&gt;&lt;/strong&gt;&lt;/div&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&amp;nbsp;&lt;img alt=&quot;&quot; src=&quot;file:///C:/DOCUME%7E1/kokofuzz/LOCALS%7E1/Temp/moz-screenshot-1.jpg&quot; /&gt;&lt;img alt=&quot;&quot; src=&quot;file:///C:/DOCUME%7E1/kokofuzz/LOCALS%7E1/Temp/moz-screenshot-2.jpg&quot; /&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 10pt&quot;&gt;&amp;nbsp;&lt;/p&gt; 
&lt;br&gt;&lt;br&gt;16-Nov-09 1:00 PM
</description>
			<itunes:subtitle>Integrated Marketing: Beyond the Toolkit</itunes:subtitle>
			<itunes:summary>&lt;p style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;By &lt;/span&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;Kayla Hrynyk&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 9pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt; font-family: 'Arial','sans-serif'&quot;&gt;North Florida PRSA Intern&lt;/span&gt; &lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&amp;nbsp;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;North Florida PRSA asked Tim Kinney, vice president at Brunet-Garcia Multicultural Advertising &amp;amp; Public Relations, to share his insights on integrated marketing communications (IMC) at Access Public Relations in downtown Jacksonville on November 12. &lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 12pt&quot;&gt;&lt;br&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;The information Kinney provided on IMC campaign strategies comes from a marketing perspective, but holds relevance to public relations professionals as a vital component of IMC.&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&amp;nbsp;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;Kinney defines &lt;/span&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;&lt;em&gt;integration&lt;/em&gt; as the marriage of marketing tools in a campaign.&amp;nbsp;To master the marriage, he cautions the professional against jumping right into the toolbox and advises the following strategic process:&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&amp;nbsp;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: Symbol&quot;&gt;&amp;#183;&lt;/span&gt;&lt;span style=&quot;font-size: 7pt; color: black; font-family: 'Times New Roman','serif'&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;Ask, &amp;#8220;Who Am I?&amp;#8221;&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt 1in; text-indent: -0.25in; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Courier New'&quot;&gt;o&lt;/span&gt;&lt;span style=&quot;font-size: 7pt; color: black; font-family: 'Times New Roman','serif'&quot;&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;Figure out your brand and value platform&amp;#8212;what you bring to the marketplace that is different.&amp;nbsp;Conduct a brand performance audit and make sure your brand is connected to every customer touch point.&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&amp;nbsp;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: Symbol&quot;&gt;&amp;#183;&lt;/span&gt;&lt;span style=&quot;font-size: 7pt; color: black; font-family: 'Times New Roman','serif'&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;Ask, &amp;#8220;What Do My Customers Want?&amp;#8221;&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt 1in; text-indent: -0.25in; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Courier New'&quot;&gt;o&lt;/span&gt;&lt;span style=&quot;font-size: 7pt; color: black; font-family: 'Times New Roman','serif'&quot;&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;Conduct research to find out everything you can about your customers&amp;#8212;the individuals behind the corporation who are deciding whether or not they should invest in your product.&amp;nbsp;Know how they like to be communicated to.&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt 1in; line-height: normal&quot;&gt;&amp;nbsp;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: Symbol&quot;&gt;&amp;#183;&lt;/span&gt;&lt;span style=&quot;font-size: 7pt; color: black; font-family: 'Times New Roman','serif'&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;Ask, &amp;#8220;What Do I Want?&amp;#8221;&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt 1in; text-indent: -0.25in; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Courier New'&quot;&gt;o&lt;/span&gt;&lt;span style=&quot;font-size: 7pt; color: black; font-family: 'Times New Roman','serif'&quot;&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;Know the company&amp;#8217;s objectives so your ideas align with them.&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&amp;nbsp;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;Once these questions have been answered, the programming process can begin.&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&amp;nbsp;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;The Toolbox&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;Kinney suggests brainstorming as many tactics as you can, and then eliminating less effective tools so you can focus on the strong ones that align with the objectives.&amp;nbsp;He says effective tactics are a function of creativity and timing, and recommends fixing tactics around anchor points on the client&amp;#8217;s calendar.&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&amp;nbsp;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;Social Media&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;Aliera Peterson, public relations and social media specialist at Brunet-Garcia, accompanied Kinney to discuss social media&amp;#8217;s role in integrated marketing communications.&amp;nbsp;She provided the following acronym:&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&amp;nbsp;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;S&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;eek out your audience&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;O&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;bserve their conversation&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;C&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;reate your action plan&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;I&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;mplement your action plan&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;A&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;nalyze reach and effectiveness&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;L&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;earn from your mistakes and successes&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&amp;nbsp;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;Kinney concluded the session with a mock Jaguars campaign put together using 15 questions for a successfully integrated marketing campaign:&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&amp;nbsp;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;1.&lt;/span&gt;&lt;span style=&quot;font-size: 7pt; color: black; font-family: 'Times New Roman','serif'&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;What is your brand&amp;#8217;s value platform?&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;2.&lt;/span&gt;&lt;span style=&quot;font-size: 7pt; color: black; font-family: 'Times New Roman','serif'&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;Are there any disconnects between your brand and your business?&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;3.&lt;/span&gt;&lt;span style=&quot;font-size: 7pt; color: black; font-family: 'Times New Roman','serif'&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;Who are your customers and target audiences?&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;4.&lt;/span&gt;&lt;span style=&quot;font-size: 7pt; color: black; font-family: 'Times New Roman','serif'&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;Who are the market movers and spheres of influence?&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;5.&lt;/span&gt;&lt;span style=&quot;font-size: 7pt; color: black; font-family: 'Times New Roman','serif'&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;What do they want?&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;6.&lt;/span&gt;&lt;span style=&quot;font-size: 7pt; color: black; font-family: 'Times New Roman','serif'&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;What &amp;#8220;currency&amp;#8221; are they trading in?&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;7.&lt;/span&gt;&lt;span style=&quot;font-size: 7pt; color: black; font-family: 'Times New Roman','serif'&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;What are their communication preferences?&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;8.&lt;/span&gt;&lt;span style=&quot;font-size: 7pt; color: black; font-family: 'Times New Roman','serif'&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;What do you want them to do?&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;9.&lt;/span&gt;&lt;span style=&quot;font-size: 7pt; color: black; font-family: 'Times New Roman','serif'&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;Is it worth it for them to do what you want them to do?&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;10.&amp;nbsp;What is the most important objective of your business?&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;11.&amp;nbsp;How will your campaign fulfill that objective?&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;12.&amp;nbsp;What are the best tools to use to satisfy the objective? (brainstorm, evaluate, eliminate, prioritize)&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;13.&amp;nbsp;How much will it cost?&amp;nbsp;Is it worth it?&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;14.&amp;nbsp;When will you do it?&lt;/span&gt;&lt;/p&gt;
&lt;div style=&quot;margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; line-height: normal&quot;&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;15.&amp;nbsp;How will you measure it?&lt;/span&gt;&lt;/div&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
&lt;div&gt;&lt;img height=&quot;345&quot; alt=&quot;&quot; src=&quot;/attachments/wysiwyg/631/IMG_9837.jpg&quot; width=&quot;590&quot; /&gt;&amp;nbsp;&lt;/div&gt;
&lt;div style=&quot;margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; line-height: normal&quot;&gt;&amp;nbsp;&lt;/div&gt;
&lt;div style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;To view the slides from the presentation, visit &lt;a href=&quot;http://ow.ly/BSpB&quot;&gt;http://ow.ly/BSpB&lt;/a&gt;&lt;br&gt;&lt;br&gt;For more information on Brunet-Garcia, visit &lt;a href=&quot;www.brunetgarcia.com&quot;&gt;www.brunetgarcia.com&lt;/a&gt;.&lt;/span&gt;&lt;/strong&gt;&lt;/div&gt;
&lt;div style=&quot;margin: 0in 0in 10pt; line-height: normal&quot;&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: 'Arial','sans-serif'&quot;&gt;For more information on Access Public Relations, visit &lt;a href=&quot;http://www.accesspr.net&quot;&gt;www.accesspr.net&lt;/a&gt;.&lt;/span&gt; 
&lt;div&gt;&amp;nbsp;&lt;/div&gt;&lt;/strong&gt;&lt;/div&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: normal&quot;&gt;&amp;nbsp;&lt;img alt=&quot;&quot; src=&quot;file:///C:/DOCUME%7E1/kokofuzz/LOCALS%7E1/Temp/moz-screenshot-1.jpg&quot; /&gt;&lt;img alt=&quot;&quot; src=&quot;file:///C:/DOCUME%7E1/kokofuzz/LOCALS%7E1/Temp/moz-screenshot-2.jpg&quot; /&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 10pt&quot;&gt;&amp;nbsp;&lt;/p&gt;</itunes:summary>
			<guid isPermaLink="false">http://www.nfprsa.org/en/art/125/</guid>
			<author>Kayla Hrynyk</author>
			<pubDate>Mon, 16 Nov 2009 17:00:00 GMT</pubDate>
		</item>

		<item>

			<category>Articles</category>
			<link>http://www.nfprsa.org/en/art/120/</link>
			<title>The Inside Story on Atlanta&#8217;s New Center for Civic &amp; Human Rights Museum</title>
			<description>&lt;div&gt;&lt;strong&gt;Public Relations Society of America, Georgia Chapter:&lt;/strong&gt;&amp;nbsp; &lt;br&gt;&lt;/div&gt;
&lt;div align=&quot;center&quot;&gt;11:30 p.m. registration&lt;/div&gt;
&lt;div align=&quot;center&quot;&gt;Noon luncheon and program&lt;/div&gt;
&lt;div align=&quot;center&quot;&gt;Maggiano&amp;#8217;s Buckhead&lt;/div&gt;
&lt;div align=&quot;center&quot;&gt;3368 Peachtree Road NE, Atlanta&lt;/div&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
&lt;div&gt;Get an insider&amp;#8217;s view of the new Center for Civil and Human Rights Museum with Executive Director Doug Shipman and members of the Center's leadership, design and fundraising teams.&amp;nbsp; &lt;/div&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
&lt;div&gt;&lt;strong&gt;Doug Shipman&lt;/strong&gt; was m&lt;font color=&quot;#3f3f3f&quot; size=&quot;3&quot;&gt;&lt;span style=&quot;font-family: Arial; font-size: 10pt&quot;&gt;ost recently a&amp;nbsp;principal in the Atlanta office of the Boston Consulting Group, Shipman also has an extensive educational background in issues of race, ethnicity and gender including undergraduate and graduate studies in topics including the relationship between economics and poverty, the history of American minority groups and religion as applied in social movements including the American Civil Rights movement, the Indian independence movement and the Buddhist environmental movement in Southeast Asia.&lt;/span&gt;&lt;/div&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
&lt;div&gt;&lt;span style=&quot;font-family: Arial; font-size: 10pt&quot;&gt;Contact:&lt;/span&gt;&lt;/div&gt;
&lt;div&gt;&lt;span style=&quot;font-family: Arial; font-size: 10pt&quot;&gt;Denise Grant&lt;/span&gt;&lt;/div&gt;
&lt;div&gt;&lt;a href=&quot;http://www.prsageorgia.org/&quot;&gt;&lt;font color=&quot;#0000ff&quot;&gt;&lt;a href=&quot;http://www.prsageorgia.org770-440-6369&quot;&gt;&lt;span style=&quot;font-family: Arial; font-size: 10pt&quot;&gt;www.prsageorgia.org&lt;/span&gt;&lt;/font&gt;&lt;/a&gt;&lt;br&gt;&lt;/a&gt;&lt;span style=&quot;font-family: Arial; font-size: 10pt&quot;&gt;770-440-6369&lt;/span&gt;&lt;/div&gt;&lt;/font&gt; 
&lt;br&gt;&lt;br&gt;16-Nov-09 12:00 PM
</description>
			<itunes:subtitle>The Inside Story on Atlanta&#8217;s New Center for Civic &amp; Human Rights Museum</itunes:subtitle>
			<itunes:summary>&lt;div&gt;&lt;strong&gt;Public Relations Society of America, Georgia Chapter:&lt;/strong&gt;&amp;nbsp; &lt;br&gt;&lt;/div&gt;
&lt;div align=&quot;center&quot;&gt;11:30 p.m. registration&lt;/div&gt;
&lt;div align=&quot;center&quot;&gt;Noon luncheon and program&lt;/div&gt;
&lt;div align=&quot;center&quot;&gt;Maggiano&amp;#8217;s Buckhead&lt;/div&gt;
&lt;div align=&quot;center&quot;&gt;3368 Peachtree Road NE, Atlanta&lt;/div&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
&lt;div&gt;Get an insider&amp;#8217;s view of the new Center for Civil and Human Rights Museum with Executive Director Doug Shipman and members of the Center's leadership, design and fundraising teams.&amp;nbsp; &lt;/div&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
&lt;div&gt;&lt;strong&gt;Doug Shipman&lt;/strong&gt; was m&lt;font color=&quot;#3f3f3f&quot; size=&quot;3&quot;&gt;&lt;span style=&quot;font-family: Arial; font-size: 10pt&quot;&gt;ost recently a&amp;nbsp;principal in the Atlanta office of the Boston Consulting Group, Shipman also has an extensive educational background in issues of race, ethnicity and gender including undergraduate and graduate studies in topics including the relationship between economics and poverty, the history of American minority groups and religion as applied in social movements including the American Civil Rights movement, the Indian independence movement and the Buddhist environmental movement in Southeast Asia.&lt;/span&gt;&lt;/div&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
&lt;div&gt;&lt;span style=&quot;font-family: Arial; font-size: 10pt&quot;&gt;Contact:&lt;/span&gt;&lt;/div&gt;
&lt;div&gt;&lt;span style=&quot;font-family: Arial; font-size: 10pt&quot;&gt;Denise Grant&lt;/span&gt;&lt;/div&gt;
&lt;div&gt;&lt;a href=&quot;http://www.prsageorgia.org/&quot;&gt;&lt;font color=&quot;#0000ff&quot;&gt;&lt;a href=&quot;http://www.prsageorgia.org770-440-6369&quot;&gt;&lt;span style=&quot;font-family: Arial; font-size: 10pt&quot;&gt;www.prsageorgia.org&lt;/span&gt;&lt;/font&gt;&lt;/a&gt;&lt;br&gt;&lt;/a&gt;&lt;span style=&quot;font-family: Arial; font-size: 10pt&quot;&gt;770-440-6369&lt;/span&gt;&lt;/div&gt;&lt;/font&gt;</itunes:summary>
			<guid isPermaLink="false">http://www.nfprsa.org/en/art/120/</guid>
			<author>Kayla Hrynyk</author>
			<pubDate>Mon, 16 Nov 2009 16:00:00 GMT</pubDate>
		</item>

		<item>

			<category>Articles</category>
			<link>http://www.nfprsa.org/en/art/121/</link>
			<title>PRSA FREE Webinar: How Generation Y and Seasoned Pros Can Navigate the Social Media Highway Together</title>
			<description>&lt;div align=&quot;center&quot;&gt;&lt;strong&gt;&lt;a href=&quot;http://www.prsa.org/Learning/FreeWebinars/TheRoleoftheNewProfessional&quot; target=&quot;_blank&quot;&gt;&lt;strong&gt;The Role of the New Professional&lt;/strong&gt;&lt;/a&gt;&lt;br&gt;&lt;/strong&gt;Tuesday, November 24&lt;br&gt;3&amp;#8211;4 p.m. EDT&lt;/div&gt;
&lt;p&gt;Communication challenges between different generations are nothing new. However, the rise of new media and its crucial role in public relations has strained more than one old pro and Gen Y professional relationship. This FREE webinar will feature a lively panel of old and new pros who will discuss how Millennials can serve as PR's social media stewards and how experienced managers, who may be less familiar with Web 2.0, can successfully collaborate with them. Also, the panel will address the new opportunities social media offers all generations to better connect.&lt;/p&gt;
&lt;div&gt;&lt;strong&gt;You can join the conversation on Twitter by:&lt;/strong&gt;&lt;/div&gt;
&lt;ul&gt;&lt;li&gt;Following &lt;a href=&quot;http://twitter.com/search?q=%23PRSAgeny&quot; target=&quot;_blank&quot;&gt;#PRSAgeny&lt;/a&gt;.&lt;/li&gt;&lt;li&gt;Tweeting questions before the webinar starts to panelists Kasey Skala &lt;a href=&quot;http://click.bsftransmit1.com/ClickThru.aspx?pubids=6518%7c2191%7c70473&amp;amp;digest=8mxDvvokbHhDk0CrLJTyrg&quot; target=&quot;_blank&quot;&gt;@kmskala &lt;/a&gt;and Lauren Fernandez &lt;a href=&quot;http://click.bsftransmit1.com/ClickThru.aspx?pubids=6518%7c2192%7c70473&amp;amp;digest=9NAVcY569SipYle0Obeg9g&quot; target=&quot;_blank&quot;&gt;@CubanaLAF&lt;/a&gt;.&lt;/li&gt;&lt;li&gt;Letting the panel know what you're thinking by tweeting during the webinar at #PRSAgeny.&lt;/li&gt;&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;You will hear from:&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;MODERATOR&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;color: red&quot;&gt;&lt;strong&gt;Jake Day&lt;/strong&gt;&lt;/span&gt;, director of marketing and communications, First Baptist Church of Dallas, is responsible for strategy, development and standardization of the church's internal and external communication.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;PANELISTS&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Rick Clancy&lt;/strong&gt;, former senior vice president, corporate communications, Sony Electronics, is the first word in the groundbreaking book about social networking &quot;Groundswell&quot; &amp;#8212; and with good reason. Clancy served on Sony's management committee as the &quot;executive champion&quot; for companywide social media initiatives.&lt;/p&gt;
&lt;p&gt;&lt;strong style=&quot;color: red&quot;&gt;Lauren A. Fernandez&lt;/strong&gt;, account executive, public relations, Moroch, is a member of the Public Relations Society of America (PRSA) and a student of the American Society of Association Executives (ASAE) Leadership Academy, Class of 2010. Fernandez has more than three years of experience in both agency and association/nonprofit settings. Her blog, LAF, recently won &quot;Best Up-and-Coming Blog&quot; in the 2009 PR Reader's Choice Blog Awards. Fernandez holds a Bachelor of Arts in Journalism-Public Relations from the University of North Texas, where she graduated in May 2007.&lt;/p&gt;
&lt;p&gt;&lt;strong style=&quot;color: red&quot;&gt;Ellen LaNicca&lt;/strong&gt;, executive vice president, consumer practice, CRT/tanaka, is a veteran of the public relations industry. With more than 25 years of experience, LaNicca has created and supervised programs for a number of Fortune 500 companies with a particular interest in reaching women, including American Express, Avon Products, Charles Schwab &amp;amp; Co., Ernst &amp;amp; Young, Hartz Mountain, Liz Claiborne, Microsoft, Target and World Kitchen (formerly Corning Consumer Products). As CRT/tanaka's executive vice president (and former president and co-founder of Patrice Tanaka &amp;amp; Co., Inc.), LaNicca currently oversees two consumer practice divisions: food &amp;amp; beverage as well as housewares &amp;amp; home fashions.&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;color: red&quot;&gt;&lt;strong&gt;Kasey Skala&lt;/strong&gt;&lt;/span&gt;, owner of the consulting firm Interactive Revolution, focuses on integrating social media with traditional communication strategies for small business and nonprofits. Prior to Interactive Revolution, Kasey spent four years in the financial industry in various marketing and communication roles. Kasey is a 2004 graduate of Drake University, where he majored in public relations. He currently maintains the blog, The Electric Waffle.&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;em&gt;PRSA thanks this month's webinar sponsor, Thomson Reuters., for providing the webcast technology for this webinar.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;color: #000080&quot;&gt;&lt;strong&gt;Thomson Reuters&lt;/strong&gt;&lt;/span&gt; is the world's leading source of intelligent information and workflow solutions for businesses and professionals. Rely on our webcasting services to effectively communicate your company's most important messages. Not only will you reach a global audience and increase engagement, you'll be able to measure your success and demonstrate the savings. From live event webcasting and production services to on-demand video services, we have the solution to fit your needs. And the experienced service teams to support you at every stage of the communications process.&lt;/p&gt;
&lt;div&gt;To learn more about Thomson Reuters services:&lt;/div&gt;
&lt;div&gt;&lt;img border=&quot;0&quot; alt=&quot;&quot; src=&quot;/attachments/wysiwyg/631/ThomsonReuters_226x79.jpg&quot; width=&quot;226&quot; height=&quot;79&quot; /&gt;&lt;/div&gt;
&lt;div&gt;Visit Thomson Reuters online at:&lt;br&gt;&lt;a href=&quot;http://www.thomsonreuters.com/corpcomm&quot;&gt;www.thomsonreuters.com/corpcomm&lt;/a&gt;&lt;br&gt;Phone: 617.856.4030&lt;br&gt;&lt;a href=&quot;&amp;#109;&amp;#97;&amp;#105;&amp;#108;&amp;#116;&amp;#111;&amp;#58;&amp;#99;&amp;#111;&amp;#114;&amp;#112;&amp;#99;&amp;#111;&amp;#109;&amp;#109;&amp;#64;&amp;#116;&amp;#104;&amp;#111;&amp;#109;&amp;#115;&amp;#111;&amp;#110;&amp;#46;&amp;#99;&amp;#111;&amp;#109;&quot;&gt;corpcomm@thomson.com&lt;/a&gt;&lt;/div&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
&lt;div&gt;
&lt;p&gt;Webinar, Tuesday, November 24, 3&amp;#8211;4 p.m. EST&lt;br&gt;PRSA Member FREE/Nonmember FREE&lt;br&gt;Register for &quot;The Role of the New Professional&quot; today! For registration details, visit &lt;a href=&quot;http://www.prsa.org/Learning/FreeWebinars/TheRoleoftheNewProfessional&quot;&gt;http://www.prsa.org/Learning/FreeWebinars/TheRoleoftheNewProfessional&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;br&gt;Join the conversation on our Professional Development blog, comPRehension!&lt;/p&gt;&lt;/div&gt; 
&lt;br&gt;&lt;br&gt;16-Nov-09 12:00 PM
</description>
			<itunes:subtitle>PRSA FREE Webinar: How Generation Y and Seasoned Pros Can Navigate the Social Media Highway Together</itunes:subtitle>
			<itunes:summary>&lt;div align=&quot;center&quot;&gt;&lt;strong&gt;&lt;a href=&quot;http://www.prsa.org/Learning/FreeWebinars/TheRoleoftheNewProfessional&quot; target=&quot;_blank&quot;&gt;&lt;strong&gt;The Role of the New Professional&lt;/strong&gt;&lt;/a&gt;&lt;br&gt;&lt;/strong&gt;Tuesday, November 24&lt;br&gt;3&amp;#8211;4 p.m. EDT&lt;/div&gt;
&lt;p&gt;Communication challenges between different generations are nothing new. However, the rise of new media and its crucial role in public relations has strained more than one old pro and Gen Y professional relationship. This FREE webinar will feature a lively panel of old and new pros who will discuss how Millennials can serve as PR's social media stewards and how experienced managers, who may be less familiar with Web 2.0, can successfully collaborate with them. Also, the panel will address the new opportunities social media offers all generations to better connect.&lt;/p&gt;
&lt;div&gt;&lt;strong&gt;You can join the conversation on Twitter by:&lt;/strong&gt;&lt;/div&gt;
&lt;ul&gt;&lt;li&gt;Following &lt;a href=&quot;http://twitter.com/search?q=%23PRSAgeny&quot; target=&quot;_blank&quot;&gt;#PRSAgeny&lt;/a&gt;.&lt;/li&gt;&lt;li&gt;Tweeting questions before the webinar starts to panelists Kasey Skala &lt;a href=&quot;http://click.bsftransmit1.com/ClickThru.aspx?pubids=6518%7c2191%7c70473&amp;amp;digest=8mxDvvokbHhDk0CrLJTyrg&quot; target=&quot;_blank&quot;&gt;@kmskala &lt;/a&gt;and Lauren Fernandez &lt;a href=&quot;http://click.bsftransmit1.com/ClickThru.aspx?pubids=6518%7c2192%7c70473&amp;amp;digest=9NAVcY569SipYle0Obeg9g&quot; target=&quot;_blank&quot;&gt;@CubanaLAF&lt;/a&gt;.&lt;/li&gt;&lt;li&gt;Letting the panel know what you're thinking by tweeting during the webinar at #PRSAgeny.&lt;/li&gt;&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;You will hear from:&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;MODERATOR&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;color: red&quot;&gt;&lt;strong&gt;Jake Day&lt;/strong&gt;&lt;/span&gt;, director of marketing and communications, First Baptist Church of Dallas, is responsible for strategy, development and standardization of the church's internal and external communication.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;PANELISTS&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Rick Clancy&lt;/strong&gt;, former senior vice president, corporate communications, Sony Electronics, is the first word in the groundbreaking book about social networking &quot;Groundswell&quot; &amp;#8212; and with good reason. Clancy served on Sony's management committee as the &quot;executive champion&quot; for companywide social media initiatives.&lt;/p&gt;
&lt;p&gt;&lt;strong style=&quot;color: red&quot;&gt;Lauren A. Fernandez&lt;/strong&gt;, account executive, public relations, Moroch, is a member of the Public Relations Society of America (PRSA) and a student of the American Society of Association Executives (ASAE) Leadership Academy, Class of 2010. Fernandez has more than three years of experience in both agency and association/nonprofit settings. Her blog, LAF, recently won &quot;Best Up-and-Coming Blog&quot; in the 2009 PR Reader's Choice Blog Awards. Fernandez holds a Bachelor of Arts in Journalism-Public Relations from the University of North Texas, where she graduated in May 2007.&lt;/p&gt;
&lt;p&gt;&lt;strong style=&quot;color: red&quot;&gt;Ellen LaNicca&lt;/strong&gt;, executive vice president, consumer practice, CRT/tanaka, is a veteran of the public relations industry. With more than 25 years of experience, LaNicca has created and supervised programs for a number of Fortune 500 companies with a particular interest in reaching women, including American Express, Avon Products, Charles Schwab &amp;amp; Co., Ernst &amp;amp; Young, Hartz Mountain, Liz Claiborne, Microsoft, Target and World Kitchen (formerly Corning Consumer Products). As CRT/tanaka's executive vice president (and former president and co-founder of Patrice Tanaka &amp;amp; Co., Inc.), LaNicca currently oversees two consumer practice divisions: food &amp;amp; beverage as well as housewares &amp;amp; home fashions.&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;color: red&quot;&gt;&lt;strong&gt;Kasey Skala&lt;/strong&gt;&lt;/span&gt;, owner of the consulting firm Interactive Revolution, focuses on integrating social media with traditional communication strategies for small business and nonprofits. Prior to Interactive Revolution, Kasey spent four years in the financial industry in various marketing and communication roles. Kasey is a 2004 graduate of Drake University, where he majored in public relations. He currently maintains the blog, The Electric Waffle.&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;em&gt;PRSA thanks this month's webinar sponsor, Thomson Reuters., for providing the webcast technology for this webinar.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;color: #000080&quot;&gt;&lt;strong&gt;Thomson Reuters&lt;/strong&gt;&lt;/span&gt; is the world's leading source of intelligent information and workflow solutions for businesses and professionals. Rely on our webcasting services to effectively communicate your company's most important messages. Not only will you reach a global audience and increase engagement, you'll be able to measure your success and demonstrate the savings. From live event webcasting and production services to on-demand video services, we have the solution to fit your needs. And the experienced service teams to support you at every stage of the communications process.&lt;/p&gt;
&lt;div&gt;To learn more about Thomson Reuters services:&lt;/div&gt;
&lt;div&gt;&lt;img border=&quot;0&quot; alt=&quot;&quot; src=&quot;/attachments/wysiwyg/631/ThomsonReuters_226x79.jpg&quot; width=&quot;226&quot; height=&quot;79&quot; /&gt;&lt;/div&gt;
&lt;div&gt;Visit Thomson Reuters online at:&lt;br&gt;&lt;a href=&quot;http://www.thomsonreuters.com/corpcomm&quot;&gt;www.thomsonreuters.com/corpcomm&lt;/a&gt;&lt;br&gt;Phone: 617.856.4030&lt;br&gt;&lt;a href=&quot;&amp;#109;&amp;#97;&amp;#105;&amp;#108;&amp;#116;&amp;#111;&amp;#58;&amp;#99;&amp;#111;&amp;#114;&amp;#112;&amp;#99;&amp;#111;&amp;#109;&amp;#109;&amp;#64;&amp;#116;&amp;#104;&amp;#111;&amp;#109;&amp;#115;&amp;#111;&amp;#110;&amp;#46;&amp;#99;&amp;#111;&amp;#109;&quot;&gt;corpcomm@thomson.com&lt;/a&gt;&lt;/div&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
&lt;div&gt;
&lt;p&gt;Webinar, Tuesday, November 24, 3&amp;#8211;4 p.m. EST&lt;br&gt;PRSA Member FREE/Nonmember FREE&lt;br&gt;Register for &quot;The Role of the New Professional&quot; today! For registration details, visit &lt;a href=&quot;http://www.prsa.org/Learning/FreeWebinars/TheRoleoftheNewProfessional&quot;&gt;http://www.prsa.org/Learning/FreeWebinars/TheRoleoftheNewProfessional&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;br&gt;Join the conversation on our Professional Development blog, comPRehension!&lt;/p&gt;&lt;/div&gt;</itunes:summary>
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			<author>Kayla Hrynyk</author>
			<pubDate>Mon, 16 Nov 2009 16:00:00 GMT</pubDate>
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			<category>Articles</category>
			<link>http://www.nfprsa.org/en/art/119/</link>
			<title>Albanesi appointed to Flagler College Advisory Board</title>
			<description>&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;Ed Albanesi, APR, Fellow PRSA, has been appointed to serve on the Flagler College Communication Advisory Board.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;He previously served as a member and chair of the University of Florida College of Journalism and Communications' Public Relations Advisory Council from 1999-2005.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;Albanesi is employed by the Florida Farm Bureau Federation in Gainesville as its Associate Director of Public Relations. He is the editor of the 140,000 circulation&lt;/span&gt; &lt;span style=&quot;font-size: 10pt;&quot;&gt;&lt;em&gt;FloridAgriculture Magazine&lt;/em&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;&lt;em&gt;.&lt;/em&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;Albanesi and his wife, Carol, and daughter, Genevieve, reside in St. Augustine.&amp;nbsp;&lt;/span&gt;&lt;/p&gt; 
&lt;br&gt;&lt;br&gt;12-Nov-09 11:45 AM
</description>
			<itunes:subtitle>Albanesi appointed to Flagler College Advisory Board</itunes:subtitle>
			<itunes:summary>&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;Ed Albanesi, APR, Fellow PRSA, has been appointed to serve on the Flagler College Communication Advisory Board.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;He previously served as a member and chair of the University of Florida College of Journalism and Communications' Public Relations Advisory Council from 1999-2005.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;Albanesi is employed by the Florida Farm Bureau Federation in Gainesville as its Associate Director of Public Relations. He is the editor of the 140,000 circulation&lt;/span&gt; &lt;span style=&quot;font-size: 10pt;&quot;&gt;&lt;em&gt;FloridAgriculture Magazine&lt;/em&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;&lt;em&gt;.&lt;/em&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;Albanesi and his wife, Carol, and daughter, Genevieve, reside in St. Augustine.&amp;nbsp;&lt;/span&gt;&lt;/p&gt;</itunes:summary>
			<guid isPermaLink="false">http://www.nfprsa.org/en/art/119/</guid>
			<author>Ed Albanesi</author>
			<pubDate>Thu, 12 Nov 2009 15:45:00 GMT</pubDate>
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			<category>Release</category>
			<link>http://www.nfprsa.org/en/rel/17/</link>
			<title>2009 PRism Award Winners Announced</title>
			<description>   FOR IMMEDIATE RELEASE  2009 NORTH FLORIDA PRISM AWARD WINNERS ANNOUNCED Awards honor local public relations practitioners  JACKSONVILLE, Fla. (December 14, 2009) &amp;#8211; The North Florida Chapter of the Public Relations Society of America (PRSA) is pleased to announce the winners of its annual PRism Awards for outstanding achievement and services in public relations and PRSA. Five chapter members were honored for their professional and personal contributions to the public relations profession and community. The awards ceremony was held Dec. 3 at River City Brewing Company. Each of the five PRism Awards highlights and honors different stages of a public relations professional&amp;#8217;s career. &amp;#8220;We recognize our 2009 PRism honorees not only as excellent public relations professionals, but also generous stewards of their time and talent,&amp;#8221; said Jay Magee, North Florida PRSA chapter president. &amp;#8220;Their 'donations' help advance PRSA, our profession and all of us who are...
</description>
			<guid isPermaLink="false">http://www.nfprsa.org/en/rel/17/</guid>
			<author>noemail@nfprsa.org</author>
			<pubDate>Mon, 14 Dec 2009 14:00:00 GMT</pubDate>
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			<category>Release</category>
			<link>http://www.nfprsa.org/en/rel/15/</link>
			<title>North Florida PRSA 2010 Board Named</title>
			<description>       FOR IMMEDIATE RELEASE     September 21, 2009      PUBLIC RELATIONS SOCIETY OF AMERICA&#8217;S NORTH FLORIDA CHAPTER   NAMES 2010 BOARD SLATE     JACKSONVILLE, Fla. &#8211; The North Florida Chapter of the Public Relations Society of America (PRSA) is pleased to announce its slate for the 2010 Board of Directors.    &#8226;  Bryan Campbell &#8211; President  &#8226;  Sarah Brown, APR &#8211; President-Elect  &#8226;  Jay Magee &#8211; Immediate Past President  &#8226;  Tia Ford &#8211; Vice President of Programs  &#8226;  Lisa Thoele &#8211; Treasurer  &#8226;  Sarah Senn &#8211; Secretary  &#8226;  Leigh Coulter Beal, APR &#8211; Ethics &amp; Advocacy Officer  &#8226;  Lea Grippi &#8211; Director  &#8226;  Lisa Alessandro, APR &#8211; Director  &#8226;  Amy Lyn D'Alesio &#8211; Director  &#8226;  Denise Graham &#8211; Director  &#8226;  Bonnie Upright, APR &#8211; Assembly Delegate  &#8226;  Anne Dubois, APR, CPRC, Fellow PRSA &#8211; Assembly Delegate    Board members serve for one year, with the exception of directors, who serve for two consecutive years, and delegates, who serve for three years.    The North Florida Chapter of the Public...
</description>
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			<author>noemail@nfprsa.org</author>
			<pubDate>Mon, 21 Sep 2009 20:00:00 GMT</pubDate>
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			<category>Release</category>
			<link>http://www.nfprsa.org/en/rel/14/</link>
			<title>North Florida PR Executive Elected to PRSA's College of Fellows</title>
			<description>           FOR IMMEDIATE RELEASE    August 12, 2009   NORTH FLORIDA PR EXECUTIVE ELECTED TO  COLLEGE OF FELLOWS FOR NATIONAL ASSOCIATION     JACKSONVILLE, Fla. &#8211; The North Florida Chapter of the Public Relations Society of America (PRSA) is pleased to announce that one of its members, Anne M. Dubois, APR, CPRC, Fellow PRSA, has been elected to PRSA&#8217;s College of Fellows. Ms Dubois is one of only 11 PRSA members nationwide to be elected to the College this year.    The College of Fellows was founded in 1990 as a way to recognize individuals who have demonstrated superior capabilities as public relations practitioners or educators. According to PRSA Bylaws, College of Fellows candidates must have 20 years experience or more in the public relations industry and exhibit exceptional personal and professional qualities while advancing the state of the profession.    Since my first public awareness campaign to my work today, I have seen the importance of public relations strategies in helping...
</description>
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			<author>noemail@nfprsa.org</author>
			<pubDate>Wed, 12 Aug 2009 13:00:00 GMT</pubDate>
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			<category>Release</category>
			<link>http://www.nfprsa.org/en/rel/11/</link>
			<title>2008 PRism Award Winners Announced</title>
			<description>                       FOR IMMEDIATE RELEASE      2008 NORTH FLORIDA PRISM AWARD WINNERS ANNOUNCED Awards honor local public relations practitioners     JACKSONVILLE, Fla. (January 16, 2009) &#8211; The North Florida Chapter of the Public Relations Society of America (PRSA) is pleased to announce the winners of its annual PRism Awards for outstanding achievement and services in public relations and PRSA. Five outstanding chapter members were honored for their professional and personal contributions to the public relations profession and community. The awards ceremony, held last night at the Omni Jacksonville Hotel, doubled as a 35th anniversary celebration for the North Florida PRSA chapter.    Each of the five awards is designed to highlight and honor different stages of a public relations professional&#8217;s career. We are proud to recognize this outstanding group of public relations professionals, said Jay Magee, North Florida PRSA chapter president. Each of these award winners exhibits high...
</description>
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			<author>noemail@nfprsa.org</author>
			<pubDate>Fri, 16 Jan 2009 14:00:00 GMT</pubDate>
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			<category>Release</category>
			<link>http://www.nfprsa.org/en/rel/8/</link>
			<title>NFPRSA Announces 2009 Board of Directors Slate</title>
			<description>&lt;div&gt;&lt;strong&gt;&lt;/strong&gt;&lt;/div&gt;
&lt;div&gt;&lt;strong&gt;&lt;/strong&gt;&lt;/div&gt;
&lt;div&gt;&amp;nbsp;&lt;img alt=&quot;&quot; src=&quot;/attachments/wysiwyg/23/PRSA_PMS.jpg&quot; height=&quot;83&quot; width=&quot;101&quot; /&gt;&lt;/div&gt;
&lt;div&gt;&amp;nbsp; &lt;br&gt;
&lt;/div&gt;
&lt;div&gt;&lt;strong&gt;FOR IMMEDIATE RELEASE&lt;/strong&gt;&lt;/div&gt;
&lt;div&gt;November 26, 2008&amp;nbsp;&amp;nbsp;&lt;strong&gt; &amp;nbsp;&lt;/strong&gt;&amp;nbsp;&amp;nbsp; &lt;br&gt;
&lt;/div&gt;
&lt;br&gt;
&lt;div align=&quot;center&quot;&gt;&lt;strong&gt;PUBLIC RELATIONS SOCIETY OF AMERICA&#8217;S NORTH FLORIDA CHAPTER &lt;/strong&gt;&lt;/div&gt;
&lt;div align=&quot;center&quot;&gt;&lt;strong&gt;NAMES 2009 BOARD SLATE&lt;/strong&gt;&lt;br&gt;
&lt;/div&gt;
&lt;br&gt;
&lt;strong&gt;JACKSONVILLE, Fla.&lt;/strong&gt; &#8211; The North Florida Chapter of the Public Relations Society of America (PRSA) is pleased to announce its slate for the 2009 Board of Directors. &lt;br&gt;
&lt;br&gt;
&#8226; Jay Magee &#8211; President&lt;br&gt;
&#8226; Bryan Campbell &#8211; President-Elect&lt;br&gt;
&#8226; Kathy Barbour, APR &#8211; Immediate Past President&lt;br&gt;
&#8226; Lisa Alessandro, APR &#8211; Vice President of Programs&lt;br&gt;
&#8226; Stephanie Barker, APR &#8211; Treasurer&lt;br&gt;
&#8226; Tia Ford &#8211; Secretary&lt;br&gt;
&#8226; Leigh Coulter Beal, APR &#8211; Ethics &amp;amp; Advocacy Officer&lt;br&gt;
&#8226; Amy Lyn Boyle &#8211; Director&lt;br&gt;
&#8226; Denise Graham &#8211; Director&lt;br&gt;
&#8226; Sarah Brown, APR &#8211; Director&lt;br&gt;
&#8226; Janet Sneden, APR &#8211; Director&lt;br&gt;
&#8226; Rebecca Hart, APR &#8211; Assembly Delegate&lt;br&gt;
&#8226; Pat McSweeney &#8211; Assembly Delegate&lt;br&gt;
&lt;br&gt;
Board members serve for one year, with the exception of directors, who serve for two consecutive years, and delegates, who serve for three years.&lt;br&gt;
&lt;br&gt;
The North Florida Chapter of the Public Relations Society of America - www.nfprsa.org - comprises more than 160 public relations practitioners in the greater Jacksonville, Tallahassee, Gainesville and South Georgia areas.&amp;nbsp; The Public Relations Society of America, headquartered in New York City, is the world's largest organization for public relations professionals with nearly 32,000 professional and student members. PRSA is organized into 109 Chapters and 10 Districts nationwide, and 19 Professional Interest Sections and Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has 296 Chapters at colleges and universities throughout the United States, and one Chapter in Argentina.&lt;br&gt;
&lt;br&gt;
&lt;div align=&quot;center&quot;&gt;###&lt;br&gt;
&lt;/div&gt;
&amp;nbsp;
&lt;div&gt;&lt;strong&gt;FOR FURTHER INFORMATION&lt;/strong&gt;&lt;/div&gt;
Contact: Denise Graham&lt;br&gt;
Phone: 904.354.2600&lt;br&gt;
Email: denisegraham@onideas.com</description>
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			<author>noemail@nfprsa.org</author>
			<pubDate>Wed, 03 Dec 2008 20:30:00 GMT</pubDate>
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			<category>Release</category>
			<link>http://www.nfprsa.org/en/rel/5/</link>
			<title>National PRSA board of directors</title>
			<description>     FOR IMMEDATE RELEASE   October 27, 2008      LOCAL PR EXECUTIVE NAMED TO NATIONAL ASSOCIATION BOARD OF DIRECTORS    JACKSONVILLE, Fla. &#8211; The North Florida Chapter of the Public Relations Society of America (PRSA) is pleased to announce that its current chapter president, Kathy Barbour, APR, has been named to PRSA&#8217;s national board of directors.    Barbour follows a tradition of national involvement in PRSA by the North Florida Chapter. Bonnie Upright, APR, CEO of Upright Public Relations, is Chair of PRSA&#8217;s Sunshine District, and Del Galloway, APR, Fellow PRSA, former partner of Husk, Jennings, Galloway and Robinson, served as national PRSA President in 2004.    The 17-member board of directors manages and controls the business affairs of PRSA. Members of the board are PRSA&#8217;s national officers, consisting of four officers and 12 directors. Directors are elected for two-year terms. Along with the other nominees, Barbour was voted onto the board on Oct. 25, 2008, at PRSA&#8217;s annual...
</description>
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			<author>noemail@nfprsa.org</author>
			<pubDate>Mon, 27 Oct 2008 17:00:00 GMT</pubDate>
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			<category>Jobs</category>
			<link>http://www.nfprsa.org/en/j/?50</link>
			<title>2010 Summer Communications Intern</title>
			<description>Title: 2010 Summer Communications Intern Description: Angelwood, Inc. is a local non&amp;#8208;profit agency serving individuals in Northeast Florida with developmental disabilities since 1993. We are looking for an intern who is interested in serving the needs of others while gaining public relations experience to include communications, fundraising, and volunteer coordination.  Intern Responsibilities: The responsibilities of the Intern may include but are not limited to the following: Write and submit media releases. Recruit student volunteers for Angelwood Summer Day Camp for children with special needs. Be the onsite contact for volunteers, as well as handle orientations and service hour tracking. Update media contact data. Secure photo releases from participants and photograph Angelwood happenings. Internal communications in conjunction with Human Resources Coordinator by publishing an in house newsletter. Event support by attending and promoting fundraising activities. Opportunity...
</description>
			<guid isPermaLink="false">http://www.nfprsa.org/en/j/?50</guid>
			<pubDate>Tue, 16 Mar 2010 18:54:19 GMT</pubDate>
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			<category>Content Managers</category>
			<link>http://www.nfprsa.org/en/cms/1/</link>
			<title>North Florida PRSA</title>
			<description>     Based in Jacksonville, the North Florida PRSA Chapter claims nearly 160 smart, savvy and genuinely nice people. We live and work all over North Florida, including St. Augustine, Gainesville, Tallahassee, southern Georgia and beyond. Local members enjoy a variety of activities year-round, including monthly networking luncheons, professional development seminars, interactive roundtable sessions, socials and more. Chapter leaders are actively engaged in the practice of public relations and focus on providing relevant, interesting programming that adds value to any PR pro's day.      The Gator Bowl: Jacksonville Scores Again!  Thursday, March 18 UNF University Center 11:30am - 1:00pm        College football coaching legend Bobby Bowden entered retirement&amp;#8212;and the record books&amp;#8212;at the 2010 Konica Minolta Gator Bowl in Jacksonville. While FSU players showed up to give Bowden a 33-21 victory over West Virginia New Year&amp;#8217;s Day, the media showed up, too, in record numbers....

</description>
			<guid isPermaLink="false">http://www.nfprsa.org/en/cms/1/</guid>
			<pubDate>Wed, 17 Mar 2010 14:30:01 GMT</pubDate>
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			<category>Content Managers</category>
			<link>http://www.nfprsa.org/join-prsa/</link>
			<title>Join PRSA</title>
			<description>&lt;div style=&quot;margin-bottom: 12pt&quot;&gt;The Public Relations Society of America is the world's largest organization for public relations professionals with more than 28,000 professional and student members in 112 chapters nationwide. &lt;/div&gt;
&lt;div style=&quot;margin-bottom: 12pt&quot;&gt;&lt;span style=&quot;color: #808000&quot;&gt;&lt;span style=&quot;color: #808000&quot;&gt;&lt;span style=&quot;font-size: 12pt&quot;&gt;&lt;span class=&quot;subHead&quot;&gt;&lt;span style=&quot;color: #003366&quot;&gt;&lt;span style=&quot;color: #003366&quot;&gt;&lt;span style=&quot;font-size: 9pt; font-family: Arial&quot;&gt;&lt;font color=&quot;#000000&quot;&gt;We hope you will consider joining PRSA today! &lt;br&gt;&lt;br&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div style=&quot;margin-bottom: 12pt&quot;&gt;&lt;strong&gt;Joining is easy!&lt;/strong&gt; 
&lt;div&gt;&amp;nbsp;&lt;/div&gt;&lt;font face=&quot;Arial&quot;&gt;1. &lt;a href=&quot;http://www.prsa.org/JoinUs/Documents/MembershipApplication.pdf&quot;&gt;&lt;font color=&quot;#606420&quot;&gt;&lt;font color=&quot;#606420&quot;&gt;Complete the national application online now&lt;/font&gt;&lt;/font&gt;&lt;/a&gt;&lt;font color=&quot;#606420&quot;&gt;.&lt;/font&gt;&amp;nbsp;Be sure to mark that you want to join the North Florida Chapter.&lt;br&gt;&lt;br&gt;2. Send your completed form to PRSA's national office.&lt;br&gt;&lt;br&gt;3. Once your membership is approved, you'll receive information from PRSA national.&lt;br&gt;&lt;br&gt;4. PRSA's national office will notify our chapter that you are official.&lt;br&gt;&lt;br&gt;5. Start taking advatange of all of the fabulous benefits of PRSA membership!&lt;br&gt;&lt;br&gt;&lt;/font&gt;&lt;/div&gt;
&lt;div style=&quot;margin-bottom: 12pt&quot;&gt;If you have any questions, please contact Jennifer Ragsdale&amp;nbsp;- &lt;a href=&quot;&amp;#109;&amp;#97;&amp;#105;&amp;#108;&amp;#116;&amp;#111;&amp;#58;&amp;#106;&amp;#114;&amp;#97;&amp;#103;&amp;#115;&amp;#100;&amp;#97;&amp;#108;&amp;#101;&amp;#64;&amp;#100;&amp;#117;&amp;#118;&amp;#97;&amp;#108;&amp;#97;&amp;#115;&amp;#112;&amp;#104;&amp;#97;&amp;#108;&amp;#116;&amp;#46;&amp;#99;&amp;#111;&amp;#109;&quot;&gt;jragsdale@duvalasphalt.com&lt;/a&gt; or 904.219.7451.&lt;/div&gt;
&lt;div style=&quot;margin-bottom: 12pt&quot;&gt;&lt;font face=&quot;Arial&quot;&gt;&lt;a href=&quot;http://www.prsa.org/JoinUS/&quot;&gt;&lt;font face=&quot;Arial&quot;&gt;Learn more about membership benefits&lt;br&gt;&lt;/font&gt;&lt;/a&gt;&lt;a href=&quot;http://nfprsa.org/en/memberships/applications/mymemberships.asp&quot;&gt;Search the North Florida PRSA Membership Directory (Members Only)&lt;br&gt;&lt;/a&gt;&lt;a href=&quot;http://iweb.prsa.org/iweb/LogIn/login.aspx&quot; target=&quot;_blank&quot;&gt;Renew your membership now&lt;/a&gt;&lt;/font&gt;&lt;/div&gt;&lt;font face=&quot;Arial&quot;&gt;&lt;/font&gt;

</description>
			<guid isPermaLink="false">http://www.nfprsa.org/join-prsa/</guid>
			<pubDate>Mon, 08 Feb 2010 19:49:47 GMT</pubDate>
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			<category>Content Managers</category>
			<link>http://www.nfprsa.org/member-benefits/</link>
			<title>Membership Benefits</title>
			<description>Joining PRSA national and the North Florida PRSA chapter are some of the best investments you can make in your career. Membership in a recognized professional association can enhance your employability, skills, contacts, and standing with your management or clients.  But it&amp;#8217;s more than just that. The North Florida PRSA chapter offers:    Programming that can keep you on the inside track on new communications strategies, techniques and trends&amp;#8212;Monthly luncheons with presentations on public relations issues, new methods and successful campaigns can build your professional skills, and stir your creative juices. Fellowship and networking with your professional peers&amp;#8212;Chapter meetings and events that give you the chance to exchange ideas, develop contacts and share experiences. You&amp;#8217;ll also have online access to our membership directory. Recognition through awards programs and chapter leadership&amp;#8212;Professional recognition that enhances your standing in the...

</description>
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			<pubDate>Mon, 08 Feb 2010 19:48:25 GMT</pubDate>
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			<category>Content Managers</category>
			<link>http://www.nfprsa.org/interns/</link>
			<title>North Florida PRSA Internship Opportunities</title>
			<description>&lt;p&gt;&lt;strong&gt;Clips and Glory Await NFPRSA Spring Intern! Apply Now&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Your North Florida chapter is seeking a student intern to support our leadership team during the spring 2010 academic term.&lt;/p&gt;
&lt;p&gt;The position is non-paid and virtual (no office) with a time commitment of 15-20 hours a week. Responsibilities include media relations, writing website copy, supporting our monthly luncheons and other special projects led by our board and committee chairs.&lt;/p&gt;
&lt;div&gt;If you know of a student or recent graduate who is passionate about public relations, detail-oriented and creative, &lt;a href=&quot;/attachments/wysiwyg/12/PRSA_Internship_Application_2010.pdf&quot;&gt;download the official application&lt;/a&gt;, which outlines roles and responsibilities. Applications will be accepted through Friday, November 20 by emailing Bryan Campbell, chapter president-elect, at &lt;a href=&quot;&amp;#109;&amp;#97;&amp;#105;&amp;#108;&amp;#116;&amp;#111;&amp;#58;&amp;#98;&amp;#114;&amp;#121;&amp;#97;&amp;#110;&amp;#99;&amp;#104;&amp;#114;&amp;#105;&amp;#115;&amp;#116;&amp;#111;&amp;#112;&amp;#104;&amp;#101;&amp;#114;&amp;#99;&amp;#97;&amp;#109;&amp;#112;&amp;#98;&amp;#101;&amp;#108;&amp;#108;&amp;#64;&amp;#103;&amp;#109;&amp;#97;&amp;#105;&amp;#108;&amp;#46;&amp;#99;&amp;#111;&amp;#109;&quot;&gt;bryanchristophercampbell@gmail.com&lt;/a&gt;.&lt;br&gt;&lt;/div&gt;
&lt;div&gt;&amp;nbsp;&lt;br&gt;&lt;/div&gt;&lt;input id=&quot;gwProxy&quot; type=&quot;hidden&quot; /&gt;&lt;!--session data--&gt;&lt;input id=&quot;jsProxy&quot; onclick=&quot;jsCall();&quot; type=&quot;hidden&quot;&gt; 
&lt;div id=&quot;refHTML&quot;&gt;&lt;/div&gt;

</description>
			<guid isPermaLink="false">http://www.nfprsa.org/interns/</guid>
			<pubDate>Mon, 23 Nov 2009 18:37:36 GMT</pubDate>
		</item>
		<item>
			<category>Content Managers</category>
			<link>http://www.nfprsa.org/awards/</link>
			<title>PRism Awards</title>
			<description>     Fifth Annual North Florida PRism Awards Register for Fifth Annual Awards Dinner and Ceremony Thursday, Dec. 3 at River City Brewing Co.  The annual PRISM Awards offer local chapter members the opportunity to nominate or be nominated for any of the annual PRISM awards except the President's Award. Each of the five awards is designed to highlight and honor different stages of a public relations professional&amp;#8217;s career:              RAY BULLARD AWARD, named after a founding member of the chapter, this award recognizes a chapter member for outstanding contributions to the public relations profession through service and accomplishment. Download 5th Annual nomination form (PDF).      RISING STAR AWARD recognizes a public relations professional with less than five years in the industry who has achieved excellence and positively influenced the industry. Download 5th Annual nomination form (PDF).     BUILDING BRIDGES AWARD recognizes a chapter member for significant contributions to...

</description>
			<guid isPermaLink="false">http://www.nfprsa.org/awards/</guid>
			<pubDate>Fri, 20 Nov 2009 02:17:20 GMT</pubDate>
		</item>
		<item>
			<category>Content Managers</category>
			<link>http://www.nfprsa.org/board-of-directors/</link>
			<title>Board of Directors</title>
			<description>                                President        Jay Magee       Senior Marketing Coordinator               Community Hospice of NE Florida       904-407-6392       jmagee@communityhospice.com                                                                                President-Elect &amp; Sponsorships        Bryan Campbell        Director of Public and Media Relations        American Association of Clinical Endocrinologists        904-353-7878        bryanchristophercampbell@gmail.com                                                                              Immediate Past President; Past President's Council Chair        Kathy Barbour, APR        Internal Communications Manager        Mayo Clinic Florida, Division of Public Affairs        904.953.0504        Barbour.Kathy@mayo.edu                                                                           Vice President, Programs        Lisa Alessandro, APR        Communications Manager        ACOSTA Sales and Marketing       ...

</description>
			<guid isPermaLink="false">http://www.nfprsa.org/board-of-directors/</guid>
			<pubDate>Fri, 06 Nov 2009 00:19:02 GMT</pubDate>
		</item>
		<item>
			<category>Content Managers</category>
			<link>http://www.nfprsa.org/en/cms/97/</link>
			<title>Left side navigation</title>
			<description>&lt;div&gt;&lt;span style=&quot;font-size: 12pt; font-family: 'Times New Roman','serif';&quot;&gt;&lt;a href=&quot;http://rs6.net/tn.jsp?t=9nzyu9cab.0.0.piepbdcab.0&amp;amp;p=http%3A%2F%2Fwww.tekgroup.com&amp;amp;id=preview&quot; target=&quot;_blank&quot;&gt;&lt;span style=&quot;color: blue; text-decoration: none;&quot;&gt;
&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
&lt;div&gt;
&lt;div align=&quot;center&quot;&gt;&lt;span style=&quot;border: 0px none #ffffff; margin: 0px; padding: 0px;&quot;&gt;&lt;/span&gt;&lt;/div&gt;
&amp;nbsp;&lt;/div&gt;
&lt;input id=&quot;gwProxy&quot; type=&quot;hidden&quot; /&gt;&lt;!--session data--&gt;&lt;input onclick=&quot;jsCall();&quot; id=&quot;jsProxy&quot; type=&quot;hidden&quot;&gt;
&lt;div id=&quot;refHTML&quot;&gt;&lt;/div&gt;

</description>
			<guid isPermaLink="false">http://www.nfprsa.org/en/cms/97/</guid>
			<pubDate>Tue, 27 Oct 2009 01:37:06 GMT</pubDate>
		</item>
		<item>
			<category>Content Managers</category>
			<link>http://www.nfprsa.org/sponsors/</link>
			<title>North Florida PRSA Sponsors</title>
			<description>Hartley Press - North Florida PRSA Chapter Bronze Sponsor Hartley Press was founded in September 1963 by Margaret and Dyess Hartley. In the beginning, they used single-color presses to supply their customers with stationery and business forms. Today, things have changed!  Under the leadership of Michael Hartley and Diane McConnaughey, Hartley Press has grown into one of the premier printing companies in the Southeast. They continue their parents' commitment to outstanding customer service while delivering quality printing at a fair price.  Hartley Press delivers on our promises to you by producing virtually all of our products in our own facility. This enables us to meet your needs without relying on outside venders. All pre-press work, printing, embossing, foil-stamping, die-cutting, specialty coatings, specialty bindings and packaging are performed in our Jacksonville plant. Fulfillment is also available.  Our strong commitment to quality, service and technology has benefited our...

</description>
			<guid isPermaLink="false">http://www.nfprsa.org/sponsors/</guid>
			<pubDate>Fri, 28 Aug 2009 20:13:51 GMT</pubDate>
		</item>
		<item>
			<category>Content Managers</category>
			<link>http://www.nfprsa.org/en/cms/42/</link>
			<title>Bottom panel</title>
			<description>&lt;div&gt;
&lt;h2 align=&quot;center&quot;&gt;&lt;/h2&gt;
&lt;h2 align=&quot;left&quot;&gt;&lt;img height=&quot;1&quot; alt=&quot;&quot; src=&quot;http://www.nfprsa.org/graphics/rule.gif&quot; width=&quot;400&quot; /&gt;&lt;/h2&gt;
&lt;h2 align=&quot;left&quot;&gt;Special Thanks to our North Florida PRSA&amp;nbsp;Sponsors&lt;/h2&gt;
&lt;div align=&quot;left&quot;&gt;&amp;nbsp; &lt;/div&gt;
&lt;div&gt;&lt;/div&gt;
&lt;div&gt;
&lt;div align=&quot;left&quot;&gt;&lt;a href=&quot;http://nfprsa.org/sponsors/&quot;&gt;&lt;img height=&quot;60&quot; alt=&quot;&quot; src=&quot;/attachments/wysiwyg/5/SponsorBronze-HartleyPress.gif&quot; width=&quot;297&quot; border=&quot;0&quot; /&gt;&lt;/a&gt;&lt;/div&gt;
&lt;div align=&quot;left&quot;&gt;&amp;nbsp;&lt;/div&gt;
&lt;div align=&quot;left&quot;&gt;&amp;nbsp;&lt;/div&gt;
&lt;div align=&quot;left&quot;&gt;&amp;nbsp;&lt;/div&gt;
&lt;div align=&quot;center&quot;&gt;&lt;a href=&quot;http://www.qualityresponse.com/fulfillment.htm&quot; target=&quot;_blank&quot;&gt;&lt;img height=&quot;223&quot; alt=&quot;&quot; src=&quot;/attachments/wysiwyg/1/QRS_ad_final.JPG&quot; width=&quot;225&quot; align=&quot;left&quot; border=&quot;0&quot; /&gt;&lt;/a&gt;&amp;nbsp;&lt;/div&gt;
&lt;div align=&quot;center&quot;&gt;&amp;nbsp;&lt;/div&gt;
&lt;div align=&quot;center&quot;&gt;&amp;nbsp;&lt;/div&gt;
&lt;div align=&quot;center&quot;&gt;&amp;nbsp;&lt;/div&gt;
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&lt;div align=&quot;center&quot;&gt;&amp;nbsp;&lt;/div&gt;
&lt;div align=&quot;center&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&lt;/div&gt;
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&lt;div align=&quot;center&quot;&gt;&amp;nbsp;&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;


</description>
			<guid isPermaLink="false">http://www.nfprsa.org/en/cms/42/</guid>
			<pubDate>Fri, 28 Aug 2009 20:04:54 GMT</pubDate>
		</item>
		<item>
			<category>Content Managers</category>
			<link>http://www.nfprsa.org/bylaws09/</link>
			<title>PRSA Bylaws Revision Documents</title>
			<description>&lt;div&gt;As North Florida PRSA chapter leaders, we understand that revising the PRSA society-wide bylaws is important work, worthy of thought and discussion. We hope that you, as our chapter members and friends, feel similarly about this process and want to understand the process implications -- on your membership, your career and your profession.&lt;/div&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
&lt;div&gt;Prior to our August 20 luncheon and discussion at Community Hospice of Northeast Florida, we encourage you to review the below-linked documents and come to the meeting with your questions and concerns. This will make for a more valuable exchange of ideas:&lt;/div&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
&lt;div&gt;&lt;a title=&quot;PRSA national revised bylaws verbiage&quot; href=&quot;http://www.prsa.org/aboutUs/Bylaws/index.html&quot;&gt;PRSA National revised bylaws verbiage&lt;/a&gt;&lt;/div&gt;
&lt;div&gt; &lt;a title=&quot;NFPRSA bylaws discussion guide&quot; href=&quot;/attachments/wysiwyg/12/guide.pdf&quot;&gt;NFPRSA bylaws discussion guide&lt;/a&gt;&lt;br&gt;
&lt;/div&gt;
&lt;div&gt;&lt;a title=&quot;NFPRSA bylaws discussion matrix&quot; href=&quot;/attachments/wysiwyg/12/matrix.pdf&quot;&gt;NFPRSA bylaws discussion matrix&lt;/a&gt;&lt;br&gt;
&lt;/div&gt;
&lt;div&gt;&lt;a title=&quot;NFPRSA bylaws recommendations summary document for Aug. 20 luncheon&quot; href=&quot;/attachments/wysiwyg/12/one_sheet.pdf&quot;&gt;NFPRSA bylaws recommendations summary document for Aug. 20 luncheon&lt;/a&gt;&lt;br&gt;
&lt;/div&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
&lt;div&gt;We look forward to seeing you Thursday, Aug. 20!&lt;/div&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
&lt;div&gt;Jay Magee&lt;br&gt;
&lt;/div&gt;
&lt;div&gt;NFPRSA Chapter President &lt;br&gt;
&lt;/div&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;

</description>
			<guid isPermaLink="false">http://www.nfprsa.org/bylaws09/</guid>
			<pubDate>Sun, 16 Aug 2009 16:35:57 GMT</pubDate>
		</item>
		<item>
			<category>Survey</category>
			<link>http://www.nfprsa.org/en/sur/?1</link>
			<title>Lorem ipsum survey</title>
			<description>Objectives: &lt;p&gt;Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diem nonummynibh euismod tincidunt ut lacreet dolore magna aliguam erat volutpat. Ut wisis enim ad minim veniam, quis nostrud exerci tution ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis te feugifacilisi. &lt;/p&gt;

&lt;p&gt;Duis autem dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit au gue duis dolore te feugat nulla facilisi. &lt;/p&gt;

&lt;p&gt;Ut wisi enim ad minim veniam, quis nostrud exerci taion ullamcorper suscipit lobortis nisl ut aliquip ex en commodo consequat. Duis te feugifacilisi per suscipit lobortis nisl ut aliquip ex en commodo consequat.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diem nonummy nibh euismod tincidunt ut lacreet dolore magna aliguam erat volutpat. &lt;/p&gt;

&lt;p&gt;Ut wisis enim ad minim veniam, quis nostrud exerci&lt;br&gt;&lt;br&gt;Release Date: 18-Aug-08 2:29 PM&lt;br&gt;Expiration Date: 18-Nov-08 2:29 PM&lt;br&gt;&lt;p&gt;Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diem nonummynibh euismod tincidunt ut lacreet dolore magna aliguam erat volutpat. Ut wisis enim ad minim veniam, quis nostrud exerci tution ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis te feugifacilisi. &lt;/p&gt;

&lt;p&gt;Duis autem dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit au gue duis dolore te feugat nulla facilisi. &lt;/p&gt;

&lt;p&gt;Ut wisi enim ad minim veniam, quis nostrud exerci taion ullamcorper suscipit lobortis nisl ut aliquip ex en commodo consequat. Duis te feugifacilisi per suscipit lobortis nisl ut aliquip ex en commodo consequat.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diem nonummy nibh euismod tincidunt ut lacreet dolore magna aliguam erat volutpat. &lt;/p&gt;

&lt;p&gt;Ut wisis enim ad minim veniam, quis nostrud exerci</description>
			<guid isPermaLink="false">http://www.nfprsa.org/en/sur/?1</guid>
			<author>noemail@nfprsa.org</author>
			<pubDate>Mon, 18 Aug 2008 18:29:51 GMT</pubDate>
</item>

		<item>

			<category>photos</category>
			<link>http://www.nfprsa.org/en/photos/v/301/</link>
			<title>09 124</title>
			<description>&lt;img src =&quot;http://www.nfprsa.org/tpeople/wwwNfprsa4.1/kgood/photos/301/09 124-m.jpg&quot; /&gt;&lt;br&gt;File uploaded by Kimberly Good. 
&lt;br&gt;&lt;br&gt;
</description>
			<itunes:subtitle>09 124</itunes:subtitle>
			<itunes:summary>File uploaded by Kimberly Good.</itunes:summary>
			<guid isPermaLink="false">http://www.nfprsa.org/en/photos/v/301/</guid>
			<pubDate>Fri, 19 Mar 2010 01:28:58 GMT</pubDate>
		</item>

		<item>

			<category>photos</category>
			<link>http://www.nfprsa.org/en/photos/v/300/</link>
			<title>09 136</title>
			<description>&lt;img src =&quot;http://www.nfprsa.org/tpeople/wwwNfprsa4.1/kgood/photos/300/09 136-m.jpg&quot; /&gt;&lt;br&gt;File uploaded by Kimberly Good. 
&lt;br&gt;&lt;br&gt;
</description>
			<itunes:subtitle>09 136</itunes:subtitle>
			<itunes:summary>File uploaded by Kimberly Good.</itunes:summary>
			<guid isPermaLink="false">http://www.nfprsa.org/en/photos/v/300/</guid>
			<pubDate>Fri, 19 Mar 2010 01:28:58 GMT</pubDate>
		</item>

		<item>

			<category>photos</category>
			<link>http://www.nfprsa.org/en/photos/v/299/</link>
			<title>09 134</title>
			<description>&lt;img src =&quot;http://www.nfprsa.org/tpeople/wwwNfprsa4.1/kgood/photos/299/09 134-m.jpg&quot; /&gt;&lt;br&gt;File uploaded by Kimberly Good. 
&lt;br&gt;&lt;br&gt;
</description>
			<itunes:subtitle>09 134</itunes:subtitle>
			<itunes:summary>File uploaded by Kimberly Good.</itunes:summary>
			<guid isPermaLink="false">http://www.nfprsa.org/en/photos/v/299/</guid>
			<pubDate>Fri, 19 Mar 2010 01:28:58 GMT</pubDate>
		</item>

		<item>

			<category>photos</category>
			<link>http://www.nfprsa.org/en/photos/v/298/</link>
			<title>09 133</title>
			<description>&lt;img src =&quot;http://www.nfprsa.org/tpeople/wwwNfprsa4.1/kgood/photos/298/09 133-m.jpg&quot; /&gt;&lt;br&gt;File uploaded by Kimberly Good. 
&lt;br&gt;&lt;br&gt;
</description>
			<itunes:subtitle>09 133</itunes:subtitle>
			<itunes:summary>File uploaded by Kimberly Good.</itunes:summary>
			<guid isPermaLink="false">http://www.nfprsa.org/en/photos/v/298/</guid>
			<pubDate>Fri, 19 Mar 2010 01:28:58 GMT</pubDate>
		</item>

		<item>

			<category>photos</category>
			<link>http://www.nfprsa.org/en/photos/v/297/</link>
			<title>09 129</title>
			<description>&lt;img src =&quot;http://www.nfprsa.org/tpeople/wwwNfprsa4.1/kgood/photos/297/09 129-m.jpg&quot; /&gt;&lt;br&gt;File uploaded by Kimberly Good. 
&lt;br&gt;&lt;br&gt;
</description>
			<itunes:subtitle>09 129</itunes:subtitle>
			<itunes:summary>File uploaded by Kimberly Good.</itunes:summary>
			<guid isPermaLink="false">http://www.nfprsa.org/en/photos/v/297/</guid>
			<pubDate>Fri, 19 Mar 2010 01:28:58 GMT</pubDate>
		</item>

		<item>

			<category>photos</category>
			<link>http://www.nfprsa.org/en/photos/v/296/</link>
			<title>09 043</title>
			<description>&lt;img src =&quot;http://www.nfprsa.org/tpeople/wwwNfprsa4.1/kgood/photos/296/09 043-m.jpg&quot; /&gt;&lt;br&gt;File uploaded by Kimberly Good. 
&lt;br&gt;&lt;br&gt;
</description>
			<itunes:subtitle>09 043</itunes:subtitle>
			<itunes:summary>File uploaded by Kimberly Good.</itunes:summary>
			<guid isPermaLink="false">http://www.nfprsa.org/en/photos/v/296/</guid>
			<pubDate>Fri, 19 Mar 2010 01:28:58 GMT</pubDate>
		</item>

		<item>

			<category>photos</category>
			<link>http://www.nfprsa.org/en/photos/v/295/</link>
			<title>09 042</title>
			<description>&lt;img src =&quot;http://www.nfprsa.org/tpeople/wwwNfprsa4.1/kgood/photos/295/09 042-m.jpg&quot; /&gt;&lt;br&gt;File uploaded by Kimberly Good. 
&lt;br&gt;&lt;br&gt;
</description>
			<itunes:subtitle>09 042</itunes:subtitle>
			<itunes:summary>File uploaded by Kimberly Good.</itunes:summary>
			<guid isPermaLink="false">http://www.nfprsa.org/en/photos/v/295/</guid>
			<pubDate>Fri, 19 Mar 2010 01:28:58 GMT</pubDate>
		</item>

		<item>

			<category>photos</category>
			<link>http://www.nfprsa.org/en/photos/v/294/</link>
			<title>09 041</title>
			<description>&lt;img src =&quot;http://www.nfprsa.org/tpeople/wwwNfprsa4.1/kgood/photos/294/09 041-m.jpg&quot; /&gt;&lt;br&gt;File uploaded by Kimberly Good. 
&lt;br&gt;&lt;br&gt;
</description>
			<itunes:subtitle>09 041</itunes:subtitle>
			<itunes:summary>File uploaded by Kimberly Good.</itunes:summary>
			<guid isPermaLink="false">http://www.nfprsa.org/en/photos/v/294/</guid>
			<pubDate>Fri, 19 Mar 2010 01:28:58 GMT</pubDate>
		</item>

		<item>

			<category>photos</category>
			<link>http://www.nfprsa.org/en/photos/v/293/</link>
			<title>09 040</title>
			<description>&lt;img src =&quot;http://www.nfprsa.org/tpeople/wwwNfprsa4.1/kgood/photos/293/09 040-m.jpg&quot; /&gt;&lt;br&gt;File uploaded by Kimberly Good. 
&lt;br&gt;&lt;br&gt;
</description>
			<itunes:subtitle>09 040</itunes:subtitle>
			<itunes:summary>File uploaded by Kimberly Good.</itunes:summary>
			<guid isPermaLink="false">http://www.nfprsa.org/en/photos/v/293/</guid>
			<pubDate>Fri, 19 Mar 2010 01:28:58 GMT</pubDate>
		</item>

		<item>

			<category>photos</category>
			<link>http://www.nfprsa.org/en/photos/v/292/</link>
			<title>09 039</title>
			<description>&lt;img src =&quot;http://www.nfprsa.org/tpeople/wwwNfprsa4.1/kgood/photos/292/09 039-m.jpg&quot; /&gt;&lt;br&gt;File uploaded by Kimberly Good. 
&lt;br&gt;&lt;br&gt;
</description>
			<itunes:subtitle>09 039</itunes:subtitle>
			<itunes:summary>File uploaded by Kimberly Good.</itunes:summary>
			<guid isPermaLink="false">http://www.nfprsa.org/en/photos/v/292/</guid>
			<pubDate>Fri, 19 Mar 2010 01:28:58 GMT</pubDate>
		</item>

<item>
<title>Lorem ipsum</title>
<category>Courses</category>
<link>http://www.nfprsa.org/en/courses/view.asp?courseid=1</link>
<description><![CDATA[Instructor: Instructor<br><br>

Lorem ipsum<br>
]]></description>
<dc:subject>Course</dc:subject>
<dc:date>2008-08-18T18:29:51Z</dc:date>
</item>

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